Game Thinking

The Game Thinking approach combines game design, systems thinking, Agile/Lean UX and design thinking to deliver smarter, faster innovation and create deeply engaging experiences.

This approach is based on three fundamental principles that help you build long-term engagement in your games and products from scratch.

1) Test your ideas on passionate, early and high-need customers

This is a basic idea in gaming thinking. To effectively bring a product to life, you first need to find and tap into your superfans, who are very passionate first customers, and then expand from that base.

2) Start with your basic learning cycle

In games, we call it "finding the fun" when we bring an experience to life. And what that really means is building inclusion from the inside out.

3) Test your ideas to bring them to life with small higher learning experiments

This is based on a well-known theory of institutional innovation called the stage door theory.

These techniques can enable you to validate your ideas faster and more intelligently, and provide long-term engagement.

As a result, game thinking can be applied in a wide range of situations where individuals need to be motivated or encouraged to pursue certain actions or activities.

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