Calling all viewers to engage: Clickable hotspots

A video CTA (call-to-action) is an interactive element placed within a video that encourages viewers to take a specific next step, such as clicking a link, filling out a form, making a purchase, or exploring more content. Unlike static CTAs outside the video player, these appear directly in-video, during playback and respond to viewer interaction.

Cinema8 allows you to easily add CTAs to your videos without coding. You can customise the design, timing, and behaviour of each CTA to guide viewers toward your goals—whether that’s generating leads, boosting conversions, or encouraging deeper engagement.

Explore our plans to start creating interactive videos that drive real results or contact our team to learn more about our interactive features.

You can add interactive hotspots to a video by using a video editor that supports in-video interaction, allowing you to place clickable areas over specific points in the timeline. These hotspots can link to external pages, display pop-up cards, jump to another moment in the video, or trigger custom actions.

Cinema8 makes this process simple with a drag-and-drop editor. You can design your hotspot, customise its timing and appearance, and define exactly what it should do (without the need for advanced technical skills).

Get started with Cinema8 to create videos that are designed to effectively boost engagement.

You can track how viewers engage with elements like CTAs and hotspots if your video platform supports advanced analytics. This includes seeing how many people clicked, when they clicked during the video, which elements were most effective, and how those interactions influenced viewer behaviour or conversion.

If you want detailed reporting on every interactive layer in your video–such as which CTAs were clicked, which hotspots were engaged with, and how viewers moved through branching paths or decision points–Cinema8’s analytics tools are for you. 

Want to learn more about our plans? Explore our comprehensive options or get in touch with our team for personalised guidance.

You can customise both the design and behaviour of video CTAs if your video platform supports interactive editing. This typically includes adjusting colours, fonts, button placement, timing, and actions such as opening a link, skipping to a different moment, or displaying a pop-up.

Video technology tools such as Cinema8 give you full creative control over how your CTAs appear and what they do. You can align each one with your brand, set when and where it appears, and choose from a variety of viewer-triggered actions like form capture, redirects, or branching navigation.

Get started with Cinema8 to ensure your CTAs look good and move viewers exactly where you want them to go.

Hotspots in interactive videos can trigger a variety of actions depending on the capabilities of your video platform. These actions often include opening pop-up messages, redirecting to external pages, jumping to a specific point in the video, or displaying embedded forms for lead capture.

Video platforms like Cinema8 make it easy to assign meaningful actions to each hotspot. You can use them to collect viewer information, promote offers, link to resources, or guide users through interactive storylines—all without coding.

Want to learn more about our CTAs and hotspots? Contact our team or explore our plans to get started.

Hotspots can be used to create smooth, clickable navigation inside a video or across multiple videos, depending on the functionality of your platform. This allows viewers to jump to specific chapters, revisit earlier sections, or move into entirely new video content based on their interests or needs.

Cinema8 supports both types of navigation as well as other interactive features. You can link a hotspot to a different timestamp within the same video or connect it to a separate video in your library. This makes it easy to build interactive journeys, such as product walkthroughs, multi-step tutorials, training modules, or branching storylines where the viewer controls the flow.

If you want to give your audience a personalised, non-linear video experience that keeps them engaged from start to finish, start using Cinema8 today.

Some advanced video platforms offer A/B testing features that let you compare the performance of different CTAs. This can include testing variations in wording, design, timing, or placement to see which version drives more clicks, completions, or conversions.

For example, tools like Cinema8’s A/B-style comparisons allow you to create different versions of your videos and track the engagement metrics of each video. This lets you experiment with different CTA designs or strategies whilst gaining deep insights that help you determine which approach is best for your audience.

Browse Cinema8’s plans and start optimising your CTA performance or speak to our team to learn which plan best suits your needs.