Webhooks

Cinema8’s webhooks enable real-time communication between your interactive videos and external systems. Send or receive data instantly when events occur, such as form submissions, variable updates, or other completed interactions. Integrate APIs, automate workflows, and connect your video projects to business tools using secure, reliable callbacks that keep everything synchronised.

A graphic shows how webhooks work. Arrows indicate the flow of data from one device to different external devices.

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Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Roquette
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Pegasus
Cinema8 Customer - Iyzico
Cinema8 Customer - Diverse Voice
Cinema8 Customer - Iff
Cinema8 Customer - Nordex
Cinema8 Customer - MyTechnic
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Trigger external actions and automate data flow using Cinema8’s webhook integrations. Deliver smarter, connected video experiences that update in real time.

Connect videos with server-side webhooks

Send and receive data securely through server-side webhooks that interact with your external systems. Push viewer responses, quiz results, or variable changes to CRMs, LMSs, or analytics tools instantly to automate workflows and reporting. Use webhooks to embed your own business logic and processes directly into interactive video experiences.

Cinema8's webhooks are being used to send data to CRMs and LMSs.

Build custom callbacks and triggers

Create client-side or JavaScript callbacks that respond to real-time video events. Trigger scripts when a viewer clicks, completes a scene, or submits data, giving you full control over custom integrations and logic.

Buttons are shown within a video, representing how webhooks can be used to respond to real-time video events.

Sync variables across systems

Maintain data continuity between Cinema8 videos by sharing variables across interactive elements, widgets, and branching paths. Use webhooks to transfer viewer inputs or performance data between projects, enabling consistent personalisation and connected experiences throughout your video ecosystem.

Integrate widgets and APIs

Connect Cinema8 widgets directly to APIs and external tools using webhook and callback support. Exchange data dynamically, trigger platform-specific actions, or feed live inputs into your videos while preserving smooth, responsive interactivity for every viewer.

Integrate with APIs and widgets

Developers & integration teams

Developers & integration teams

Build flexible, event-driven systems that connect Cinema8 videos to your existing applications and infrastructure.

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Enterprise & analytics teams

Enterprise & analytics teams

Automate reporting, data collection, and event-based tracking for scalable and measurable results.

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Training and marketing managers

Training and marketing managers

Trigger CRM or LMS actions directly from viewer interactions to improve learning or lead-generation workflows.

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Frequently asked
questions (FAQs)

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Webhooks are automated messages sent from one system to another in real time whenever a specific event occurs. They allow data to flow instantly, without the need for manual exports or scheduled syncing. In Cinema8, webhooks connect your interactive videos to other tools, sending or receiving viewer data the moment actions happen. This enables live updates, automation, and deeper integration with platforms like CRMs, LMSs, or analytics systems

Book a demo to see how webhooks power real-time data exchange in Cinema8.

Cinema8 webhooks use standard HTTP POST requests to push data to your chosen endpoints whenever a predefined video event occurs. You can also receive data from APIs to influence playback or logic decisions inside your video. This two-way communication makes it possible to sync user progress, trigger system actions, or update records in real time and all from within the interactive experience.

Server-side webhooks handle communication between Cinema8 and your back-end systems, sending data to CRMs, LMSs, or analytics tools securely. Callbacks operate on the client side, often using JavaScript, and trigger immediate responses within the viewer’s browser. For example, a response may show a new overlay to the viewer or change the video's behaviour. Together, webhooks and callbacks provide full flexibility for both internal and external integrations.

Cinema8 webhooks can push viewer data such as quiz scores, engagement metrics, or form submissions directly into your CRM or LMS. This removes the need for manual reporting and helps teams track progress automatically. Webhooks can also trigger follow-up workflows, update lead records, or issue completion statuses based on real-time video interactions.

While webhooks are primarily designed for developers and integration teams, Cinema8 simplifies setup with visual configuration options and templates. You can connect endpoints or trigger actions without deep coding knowledge. For more advanced automation, developers can extend functionality through custom scripts or API calls. 

Book a demo to see how easily your team can configure real-time integrations.

Security is handled through token-based authentication, HTTPS encryption, and permission-controlled endpoints. Each webhook event includes headers and verification tokens to ensure data integrity. You can restrict access by domain or API key, guaranteeing that only authorised systems can send or receive data from your Cinema8 projects.

Webhooks can automate lead generation, LMS reporting, analytics tracking, and customer onboarding. For instance, an interactive training video can send completion data to an LMS, or a marketing video can trigger CRM updates when a viewer interacts with a form. These automations keep your content connected to business outcomes and data workflows.

Cinema8’s webhooks and callbacks make your video projects smarter, more connected, and fully automated. Simplify integrations and power real-time data exchange across your entire tech stack.