Truly tailored video personalisation

A personalised video is a video that adapts content to individual viewers by inserting unique details such as their name, company, location, or preferences directly into the video itself. This creates a tailored and engaging experience compared to generalised video content.

Personalised videos can be used in marketing, sales, onboarding, and customer communication to increase relevance and improve conversion rates. Depending on the platform, personalisation can include text, visuals (e.g. through video branching), audio, and even calls-to-action based on user data.

Cinema8 supports dynamic personalisation at scale, allowing you to create customised video experiences without heavy manual work. Try it today or contact our team to see first-hand how personalised videos can improve your communication.

Video personalisation tools let you tailor video content to each viewer by inserting dynamic elements such as names, company logos, job titles, or personalised calls to action. Some of these can connect with your CRM or marketing platforms to pull in viewer data, which is then used to update specific parts of the video during playback.

Video personalisation platforms allow you to define variable fields and set rules for when and how personalised content appears. This ensures a scalable and automated way to deliver unique experiences to every viewer with a single video, rather than needing to create multiple versions of a video manually.

Cinema8 supports video personalisation with an intuitive editor that requires no coding. Try it today or contact our team to see how it fits into your strategy.

To add a viewer’s name, company, or other personal details into a video, you’ll need a video personalisation tool that supports dynamic data fields. These platforms connect to your CRM, marketing platform, or a data file (like a CSV), and insert the personalised elements during playback—often using merge tags or variables.

Cinema8 supports personalisation and CRM-driven video by letting you insert custom text fields into your videos and map them to data sources. When the video plays, each viewer sees content tailored to them, making the experience feel more relevant and engaging. 

Try Cinema8 to start creating personalised video journeys that speak directly to your audience, or book a demo to see exactly how our personalisation tools work.

Personalised video marketing helps brands deliver more relevant, engaging, and effective content by tailoring elements of the video to each individual. This personal touch captures attention, builds trust, and can significantly improve key metrics such as click-through rates, conversion rates, and viewer retention.

Whether you're sending tailored sales videos, onboarding walkthroughs with branching scenarios, or personalised campaign messages, platforms like Cinema8 make it easy to scale this approach across audiences. Use our tools to increase relevance, deepen customer relationships, and drive stronger outcomes from your video marketing.

Video personalisation at scale is possible through automation when using platforms that support dynamic data input. These tools let you set up placeholders in a video (such as for name, company, or location) and automatically populate them for each viewer based on your contact list or CRM data. This removes the need to manually edit or render individual videos.

Cinema8 supports this process with dynamic content fields and even dynamic content paths, letting you generate personalised video variations quickly and efficiently. It’s ideal for teams running outreach campaigns, onboarding flows, or customer-specific training. 

View our pricing options to explore what’s possible with Cinema8 or contact our team to learn more.

Personalised videos can pull data from a variety of sources depending on the platform you use. Common inputs include CRM systems (like Salesforce or HubSpot), email marketing tools, eCommerce platforms, spreadsheets, and form submissions. The data is used to populate dynamic fields within the video (such as name, job title, company, location, or purchase history) so that each viewer sees content tailored specifically to them.

Cinema8 allows you to connect your videos to real-time data from CRM systems and marketing platforms, making it easy to create engaging, personalised content at scale. Explore our plans to start personalising your video content right away or contact our team to learn more about how our platform can effectively adapt to your audience.

Yes; with Cinema8’s personalisation tools, you can create dynamic CTAs and links that adjust to each viewer. You can personalise the text, styling, destination URL, and even when or where the CTA appears. This can be done based on variables like name, company, role, or behaviour.

These personalised CTAs help you guide viewers toward the most relevant next step for them without disrupting the flow of the video. This could be a sign-up page, product tour, or tailored resource. Cinema8 makes it easy to turn personalisation into action. View our plans and start creating high-value personalised videos.