Videos? They are now interactive shopping destinations

A shoppable video is an interactive video that allows viewers to click on products featured in the content and purchase them directly, without leaving the video player. These clickable elements often appear as pop-up cards, hotspots, product tags, or embedded links that are synced with what's happening on screen. When clicked, they reveal product details, pricing, or a checkout prompt, creating a seamless shopping experience.

Shoppable videos are gaining popularity in retail, fashion, and e-commerce because they combine product demonstration with instant purchasing opportunities. This reduces the steps between interest and conversion.

With Cinema8, you can build fully customisable shoppable videos, link products to on-screen moments, and track viewer clicks and conversions. Explore our plans or get in touch to see how easy it is to turn your videos into a sales channel.

You can add product links inside a video by using a shoppable video platform that supports interactive layers such as clickable hotspots, pop-up cards, or embedded product tags. These elements can appear at strategic moments in the video (such as when a product is being shown or discussed) and link directly to a product page, cart, or external site.

With Cinema8, you can add clickable links to products using interactive overlays that match your brand’s look and feel. You can also control the timing, placement, and action of each element. There’s no coding required, and you can track which products get the most clicks or conversions.

Choose a plan or contact our team to start turning your videos into powerful product showcases.

To create shoppable videos that convert, focus on seamless interactivity, smart product placement, and a user-friendly viewing experience. The goal is to engage viewers without interrupting their journey, making it easy for them to take action while watching.

Here are a few proven tactics:

• Add clickable product hotspots or cards at moments of high attention, like when a product is demonstrated or discussed.
• Keep the design clean and mobile-friendly, so viewers aren’t overwhelmed or distracted.
• Time interactions carefully. Introduce links when intent is high.
• Limit clicks to conversion by linking directly to the product or checkout page.
• Track engagement data to see which products, placements, or formats drive the most interest and refine your videos accordingly.

Cinema8 gives you the tools to do all of this. Create, customise, and optimise interactive shoppable videos with our easy-to-use tools. Try our shoppable video tools for your next product campaign.

Cinema8’s shoppable video tools integrate seamlessly with leading eCommerce platforms such as Shopify, making it easy to connect your product catalogue directly to your interactive videos. By embedding product data through platform APIs or direct links, you can display real-time pricing, availability, and product details inside your videos—no developer required.

This means viewers can browse and purchase products without ever leaving the video experience. Whether you’re embedding on a product page, running a social campaign, or showcasing a seasonal lookbook, Cinema8 helps you turn video engagement into measurable sales.

Yes, viewers can complete their purchases without leaving the Cinema8 video player. With our built-in shoppable video tools, you can embed CTAs and hotspots that open purchase options or checkout flows directly within the player environment. This means the shopping experience stays seamless and users can browse, click, and buy without being redirected to a separate site.

By removing interruptions and keeping viewers inside the video, Cinema8 helps increase viewer retention and conversion potential. Explore our pricing page to start creating fully shoppable video experiences or speak to our team for more information about our comprehensive tools.

Yes, Cinema8 provides real-time analytics that show how viewers interact with your shoppable videos, including which product hotspots they click, when they engage, and whether they convert. These insights help you understand purchasing behaviour at each moment in your video and allow you to refine your strategy with speed and precision.

To learn more about how Cinema8’s real-time insights can boost your e-commerce performance, view our plans or reach out to our team.