CPM (Cost per mille)
CPM is a campaign more similar to television or print campaigns; the advertiser pays one cost for every thousand times the ad is shown, whether in an app, on a social network or on a website.
CPM may vary according to each medium, ad model and targeting.
The most important feature of CPM is that it allows us to compare our advertising costs between different channels. For example, by calculating the CPM values of a campaign you will carry out in TV, newspapers, magazines and the Internet, you will be able to determine which campaign's unit cost is more reasonable.
In addition, when comparing CPM values, it is useful to consider the characteristics of the audience of each channel.