Authors

Rosan Erdemli

Co-founder and CMO, 10+ years in helping companies grow with video.

Rosan is the co-founder and Chief Marketing Officer at Cinema8, based in Cambridge. He leads Cinema8’s marketing and growth strategy, focusing on how video hosting and interactive video platforms, supported by AI-driven video workflows, enable measurable outcomes across marketing, sales, and internal communication. His work centres on positioning video as a performance channel, helping teams move beyond simple publishing towards structured, insight-led video strategies.

Before Cinema8, Rosan worked across digital product, frontend development, and growth-focused roles, supporting SaaS and technology businesses in improving how their products were presented, adopted, and scaled. This experience informs his perspective on video as part of a broader system, where content, distribution, and user experience work together. At Cinema8, he works directly with clients such as Roquette and IFF to deliver interactive video marketing campaigns, including event video marketing and lead capture, and advises video agencies on strategy, platform use, and scalable video operations.

Rosan began his career as a software engineer, with development roles at Gobito Digital Solutions and Gobito Enterprise Solutions. This technical background continues to shape his approach to marketing, with a strong emphasis on systems, clarity, and measurable impact across video delivery, analytics, and optimisation.

Most Recent Articles

Why interactive videos matter: A guide
Rosan ErdemliDecember 22, 2025
What is HLS streaming and when should you use it?
Rosan ErdemliDecember 19, 2025
The ultimate guide to audience engagement
Rosan ErdemliDecember 16, 2025
B2B vs B2C vs C2C e-commerce models compared
Rosan ErdemliDecember 15, 2025
15 types of video marketing that drive results
Rosan ErdemliDecember 15, 2025
10 practical ways to use interactive video
Rosan ErdemliNovember 5, 2025
Live streaming benefits for marketing strategies
Rosan ErdemliNovember 5, 2025
Augmented reality with 360 interactive videos
Rosan ErdemliOctober 20, 2025