Last updated: 7 February 2025

1. Introduction

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our interactive video platform and services (collectively, the "Services"). By accessing or using our Services, you agree to the collection and use of information in accordance with this policy. This Privacy Policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and other applicable privacy laws. You can review and update your preferences at any time through our settings.

2. Information We Collect

• Personal Information: When you create an account or use our Services, we may collect personal information that can be used to identify you, such as your name, email address, phone number, and payment information. We ensure compliance with the UK GDPR in using cookies and tracking technologies by obtaining explicit consent where necessary.
• Usage Data: We collect information about how you access and use our Services, including your IP address, browser type, operating system, pages viewed, links clicked, video playback data, time spent on our platform, and other activity on our platform.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track the activity on our Services and hold certain information. Cookies are files with small amounts of data that may include an anonymous unique identifier. Users can manage their cookie preferences through a banner displayed on their first visit to the site, or through their browser settings. We ensure compliance with the UK GDPR in using cookies and tracking technologies by obtaining explicit consent where necessary.

3. How We Use Your Information

• To Provide and Maintain Our Services: We use your personal information to provide, maintain, and improve our Services, process transactions, and communicate with you.
• To Personalise Your Experience: We use the information we collect to personalise your experience on our platform, such as showing you content relating to our services that is relevant to your interests.
• To Communicate with You: We use your personal information to send you updates, marketing communications, and other information that may be of interest to you. You can opt-out of receiving marketing communications at any time by following the unsubscribe instructions provided in the communications. Where required by law, we will obtain explicit consent before sending marketing communications.
• To Improve Our Services: We analyze the information we collect to understand how our Services are used and to improve the functionality and performance of our platform.
• To Ensure Security and Prevent Fraud: We use your information to ensure the security of our Services, prevent fraud, and protect our users. This includes monitoring for suspicious activity and investigating potential violations of our Terms of Service. We will only process personal data for these purposes in line with our legitimate interests, ensuring that they do not override your fundamental rights and freedoms.

4. Sharing Your Information

• With Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer support, advertising services, and fraud prevention. We conduct regular reviews of these third-party providers to ensure continued compliance with data protection laws. These third-party providers are required to process your personal data under strict data protection terms, in compliance with the UK GDPR, including entering into data processing agreements with Cinema8 as required by Article 28.
• With Your Consent: We may share your information with third parties if you provide us with your consent to do so.
• For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). In such cases, we will ensure that the disclosure is in line with our legal obligations and will limit the data shared to the minimum necessary.

5. Data Security

We take the security of your personal information seriously and use reasonable administrative, technical, and physical measures to protect it. In compliance with UK GDPR, we ensure that appropriate security measures are in place to protect personal data from unauthorized access, accidental loss, destruction, or damage. Our staff receive privacy and data protection training to further safeguard user data. This includes encryption, firewalls, secure socket layer (SSL) technology, and regular monitoring for vulnerabilities. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.

7. Your Rights

• Access and Correction: You have the right to access and correct your personal information. You can update your account information directly within your account settings or by contacting us.
• Deletion: You have the right to request the deletion of your personal information. Please note that we may retain certain information as required by law or for legitimate business purposes, in accordance with the UK GDPR’s ‘right to be forgotten’ provisions (Article 17).
• Opt-Out: You have the right to opt-out of receiving marketing communications from us. You can unsubscribe from these communications at any time by following the instructions provided in the communication. Where applicable, you also have the right to object to or restrict processing in line with Articles 21 and 18 of the UK GDPR.To exercise these rights, please contact us at support@cinema8.com. We may require proof of identity to process your request. We will respond within one month.

9. Compliance with Privacy Laws

• General Data Protection Regulation (GDPR): If you are located in the European Economic Area (EEA) and UK, we comply with the GDPR. This means you have certain rights regarding your personal data, including the right to access, correct, delete, restrict processing of, and object to the processing of your personal data.
• California Consumer Privacy Act (CCPA): If you are a resident of California, you have certain rights under the CCPA, including the right to know what personal data we collect, how it is used, and to request the deletion of your personal data. You also have the right to opt-out of data sharing for targeted advertising. We do not sell your personal data to third parties for monetary gain. If this changes in the future, we will provide you with a clear mechanism to opt out.

10. Cookies Policy

• Use of Cookies: We use cookies to enhance your experience on our Services. Cookies are small text files placed on your device to track usage and preferences.
• Types of Cookies: We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them).
• Managing Cookies: You can review and update your cookie preferences at any time through the cookie settings on our website. Please note that disabling cookies may affect the functionality of our Services.