Purple video player control bar with play button, volume control, progress slider, settings, share, fullscreen options, and Cinema8 logo.

Video analytics for businesses

Cinema8’s analytics tools help businesses understand how video impacts performance, communication, and customer engagement. Track views, watch time, and interactions across internal or client-facing content. With detailed reporting and integrations for BI and CRM tools, you can translate video engagement into measurable results that inform strategy, training, and marketing decisions.

Trusted by leading brands around the world

Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Cinema8’s video analytics suite gives businesses full visibility into how audiences, clients, and employees engage with video. Analyse viewer behaviour, identify performance trends, and measure the return on investment for every campaign or communication initiative. The platform’s detailed dashboards and reporting tools make it easy to track engagement rates, completion data, and conversions. Businesses can integrate insights directly into CRM or BI systems to align video strategy with overall performance goals.

Get business video analytics

How to use Cinema8’s video analytics for business growth

Measure engagement, performance, and ROI across all video initiatives with easy-to-use dashboards and integrations.

Step 1

Upload your videos to Cinema8’s platform. Our analytics tools automatically track engagement, completion rates, and viewer interactions across all hosted or embedded videos.

Step 2

Review detailed analytics reports to see which videos perform best. Compare performance by campaign, department, or audience segment to identify trends and high-performing content.

Step 3

Integrate insights with your CRM, marketing automation, or BI tools. Use real-time data to improve strategy, justify spend, and strengthen both customer and internal communications.

Why use Cinema8 for business video analytics?

Cinema8 turns video performance data into actionable business intelligence. Every interaction, from play rate to completion, is tracked and visualised through a clear analytics dashboard. These insights help businesses evaluate marketing effectiveness, training engagement, and client communication success. With integrations for CRM and reporting systems, Cinema8 connects video engagement metrics directly to wider business performance indicators.

How Cinema8 empowers business performance through analytics

Gain real-time insights into viewer engagement and behaviour

Integrate analytics with CRM, BI, and marketing tools

Use data to optimise communication, training, and sales content

Evaluate the impact of marketing and sales videos

Measure how prospects interact with your sales and marketing videos to understand what drives engagement and conversions. Cinema8’s interactive video analytics help identify which messages perform best, which videos generate leads, and where viewers drop off, enabling teams to refine campaigns and increase ROI.

A business is collecting video analytics with Cinema8's tools. The analytics dashboard currently shows an interaction report.
Connect video analytics to business intelligence tools

Integrate Cinema8’s analytics with your CRM, business intelligence, or marketing automation platforms. Combine video performance data with customer and operational insights to understand the true business impact of your content strategy.

A business is connecting Cinema8's analytics to their CRM tools. A lead form is shown, indicating that customers can input their details and the data can be collected.
Track employee engagement with training videos

Use Cinema8 analytics to evaluate how employees engage with

A business is busy tracking employee engagement across training materials. They are choosing to download the interaction report.
★★★★★

Learn how other organisations benefit from Cinema8's advanced video tools.

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Starter

$12

per month billed annually

Everything in Free, plus:

  • Lead gen forms with CRM/email integration
  • 360 degree interactive video support
  • Unlimited screen recording
  • Customisable video player
  • 1TB bandwidth

Pro

$24

per month billed annually

Everything in Starter, plus:

  • Sticky hotspots for moving objects
  • AI chaptering + SEO metadata
  • AI-powered speech search
  • Video heatmaps + advanced reports
  • 2TB bandwidth

Pro Plus

$84

per month billed annually

Everything in Pro, plus:

  • FTP upload for video libraries
  • Webhook-based event notifications
  • Domain restriction
  • Priority + dedicated support
  • Unlimited seats

Frequently asked
questions (FAQs)

Have another question?

Video analytics help businesses understand how audiences interact with content across marketing, sales, and internal communication. Cinema8 tracks key metrics such as engagement, watch time, and conversions, giving teams the data they need to optimise their strategy, improve messaging, and align video performance with overall business goals.
Cinema8 integrates with CRM, BI, and marketing automation platforms, enabling teams to connect engagement data directly to business insights. This helps organisations measure how video content influences lead generation, employee learning, and client engagement within their existing reporting ecosystem.
Cinema8 tracks detailed metrics including views, engagement time, completion rates, and interactions such as clicks or lead form submissions. Businesses can segment this data by audience, campaign, or department, making it easy to identify what content performs best and where improvements are needed.
Cinema8 is built for scalability, handling high volumes of content and user data securely. Its analytics suite supports enterprise workflows, allowing teams to manage large video libraries, track engagement globally, and report results across departments or business units with ease.