Video analytics for marketers
Cinema8 gives marketers the insights they need to measure and improve every video campaign. Track engagement, watch time, and conversions in real time, and see exactly how viewers interact with your content. Use these analytics to optimise future campaigns, refine creative strategies, and prove ROI with data that connects video performance directly to business outcomes.
Trusted by leading brands around the world
Cinema8’s video analytics help marketing teams understand how audiences engage with their content. Track every view, click, and interaction to see which messages perform best and where viewers drop off. Built-in dashboards reveal engagement rates, conversions, and lead generation data, allowing marketers to refine campaigns quickly. Integrations with CRM and automation tools ensure insights flow directly into your existing marketing workflow for smarter decision-making.
How to use video analytics in Cinema8
Measure performance, understand audience behaviour, and optimise marketing campaigns with actionable video data.
Upload or host your marketing videos on Cinema8. Each view, click, and interaction is automatically tracked, allowing you to gather engagement data in real time.
Access detailed analytics dashboards to review key metrics like views, completion rates, and interaction points. Identify which videos or messages drive the strongest engagement.
Apply insights to future campaigns. Use viewer data to refine messaging, test new creative approaches, or retarget engaged audiences directly from your Cinema8 dashboard.
Why use Cinema8 for video analytics in marketing?
Cinema8 gives marketers full visibility into how audiences engage with video campaigns. Instead of relying on generic view counts, teams can track detailed metrics like engagement duration, click-throughs, and conversions. Built-in analytics connect performance data to real business outcomes, helping marketers understand what drives attention, which messages convert, and where to optimise future content for stronger results.
How Cinema8 enhances marketing with video analytics
Measure engagement and viewer behaviour in real time
Identify high-performing content and conversion drivers
Optimise campaigns using data-backed creative insights
Track how videos perform on websites or landing pages. Cinema8’s analytics show engagement, completion, and interaction data across every distribution channel, helping marketers compare performance and refine strategies for maximum impact.
Use Cinema8’s analytics to test variations of your video content and measure which versions perform best. Compare engagement, retention, and conversion rates to identify what drives results. These insights help refine CTAs, messaging, and visual timing to maximise audience response and campaign ROI.
Integrate Cinema8 analytics with your CRM or automation tools to connect video engagement data with lead and customer records. Measure how individual videos influence pipeline activity, nurturing, and deal progression for a complete marketing performance view.
See why marketing teams use Cinema8’s video analytics to track performance, test campaigns, and make data-driven creative decisions.
During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.
Jay Yalung
Art Director, Marketing and E-Commerce / Leica Geosystems
Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.
Chi-Ming Tan
Unit Lead Lecturer LCCA / London College of Contemporary Arts
Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.
Sarah Moody
Communications Coordinator / Mississippi State University
Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.
Michel Sohel
Media Consultant / Eastern Michigan University
Starter
$12
per month billed annually
Everything in Free, plus:
- Lead gen forms with CRM/email integration
- 360 degree interactive video support
- Unlimited screen recording
- Customisable video player
- 1TB bandwidth
Recommended
Pro
$24
per month billed annually
Everything in Starter, plus:
- Sticky hotspots for moving objects
- AI chaptering + SEO metadata
- AI-powered speech search
- Video heatmaps + advanced reports
- 2TB bandwidth
Pro Plus
$84
per month billed annually
Everything in Pro, plus:
- FTP upload for video libraries
- Webhook-based event notifications
- Domain restriction
- Priority + dedicated support
- Unlimited seats