Cinema8's analytics for interactive videos are shown. A line graph provides insights for someone's interactive video.

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Analytics for interactive video

Understand exactly how viewers engage with your interactive videos using Cinema8’s advanced analytics. Go beyond views to track clicks on hotspots, poll responses, quiz results, and branching paths. Identify where audiences stop watching, see which choices they make, and measure completion rates. Export data into your CRM or analytics tools for actionable insights that improve training, marketing, and storytelling strategies.

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Trusted by leading brands around the world

Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Combine Cinema8’s interactive video tools with advanced analytics to get a deeper understanding of audience behaviour. Measure clicks on hotspots, poll participation, quiz scores, and the exact paths viewers take through branching storylines. Completion rates and drop-off points reveal how engaging your videos truly are, while exports to CSV, CRM, or BI tools turn insights into measurable actions. With Cinema8, every interaction becomes valuable data to refine your video strategy.

Measure your video engagement

How to track interactive video analytics with Cinema8

Gain deeper insights into your videos by tracking clicks, paths, and completion rates with Cinema8’s analytics tools.

Step 1

Upload your video to Cinema8 via the dashboard, bulk import, or API, then add interactive elements such as quizzes, hotspots, polls, or branching paths.

Step 2

Launch your interactive video across websites, apps, or campaigns. Cinema8 tracks every click, response, and path viewers take in real time.

Step 3

Review analytics in Cinema8’s dashboard or export data to CRM, LMS, or BI tools to optimise content and measure impact.

Why use Cinema8 for interactive video analytics?

Cinema8 provides detailed insights that go far beyond standard video metrics. Every interaction is tracked and visualised – whether it’s a click, quiz result, poll response, or branching decision. This allows you to see how audiences truly engage, where they lose interest, and which elements drive conversions or learning outcomes. With easy exports to CRM, LMS, or BI tools, your video data becomes instantly actionable.

How Cinema8 analytics enhance interactive video

Track clicks, polls, quizzes, and branching paths

Export engagement data to CRM, LMS, or BI tools

Identify drop-offs and optimise viewer experiences

Optimising marketing campaigns with viewer insights

Track how audiences interact with CTAs, overlays, and branching paths in marketing videos. Use detailed analytics to measure conversions, identify drop-offs, and refine campaigns for stronger engagement and results.

Cinema8's interactive analytics are shown with two options. The user can choose to download the interaction report or download a question report.
Optimise your video campaigns
Measuring training effectiveness in organisations

Analyse quiz results, poll responses, and completion rates from interactive training videos. Export data to your LMS or business intelligence tools to evaluate employee learning outcomes and improve training strategies.

Someone. is using Cinema8's interactive video tools to export data for their LMS. They are choosing the SCORM export option.
Track training effectiveness
Improving storytelling through audience choices

See which story branches viewers select in narrative videos. Analytics reveal audience preferences, helping creators refine scripts and deliver more engaging, personalised storytelling experiences in future content.

A viewer sits between a number of videos with lines leading to her. Two videos have lock icons and one is playing, representing interactive decision points for branching video paths in Cinema8's platform.
Enhance your video storytelling
★★★★★

Learn why organisations use Cinema8’s interactive video and analytics tools

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Frequently asked
questions (FAQs)

Have another question?

Traditional video analytics track views and watch time, but interactive video requires more detail. Cinema8 measures every click on hotspots, poll responses, quiz results, and branching choices. This level of insight shows exactly how viewers engage, what paths they take, and where they drop off, helping you create content that resonates more deeply with your audience.
Cinema8 allows you to export detailed engagement data as CSV or connect directly via API to CRM, LMS, or business intelligence tools. This ensures feedback and performance metrics become part of your wider reporting, making it easy to measure learning outcomes, customer insights, or campaign effectiveness at scale.
Cinema8 tracks a wide range of engagement points, including watch time, completion rates, drop-off moments, and replays. For interactive videos, it also captures poll answers, quiz scores, form submissions, and branching choices. These insights provide a clear view of how viewers interact with content, allowing you to optimise both storytelling and performance.
Interactive video analytics are particularly powerful in training and education. You can monitor learner progress through completion rates, track quiz scores, and evaluate poll responses. Data can be exported in SCORM format for LMS reporting, ensuring compliance and measurable outcomes for employee learning or student performance.
Cinema8 interactive analytics reveal how viewers respond to marketing videos by tracking clicks on CTAs, time spent watching, and audience drop-offs. These insights highlight which messages resonate most and where campaigns need adjusting. By analysing real engagement data, marketers can optimise future videos to drive stronger conversions and brand impact.