Accessibility vs. Restrictions: The Vimeo Case !!!
Imagine yourself trying to explain to a teenager a world without the internet, pretty tough, huh? When the internet first came out it spread like wildfire. Before we even realized it, our way of communicating, socializing, and working changed; it literally changed the world.
It grew so fast that it was not trackable. New content, new platforms, new tools...it was growing and it was leading and we individuals all followed and tried to keep up. But it wasn't only the individuals that tried to keep up; companies rushed to create sites, the networking - telecommunication - infrastructure - computing firms, and all others wanted to take their part.
Yep, the internet was growing and all were contributing to the growth while trying to keep up at the same time. And perhaps the last one to wake up and smell the coffee was the legal system. For some time, it seems like they were shocked or stunned and were unable to act. The internet wasn't all rainbows and butterflies; it was a place where real-life laws and restrictions did not exist. Intentionally or not, some individuals and companies made benefited from it as there was no jurisdiction out there.
Today there are universal & national laws that limit or ban some actions on the internet. Is it enough - guess not. Is it up to date or up to pace - certainly not? The internet is still the pioneer and the legal system is still the follower. Each day something new evolves on the internet whether it’s a platform, application, tool, service, or whatever that touches our lives. The legal system is only there after it happens to decide whether to take an action or not.
On an individual level, one can use common sense, morality, and ethics to determine how to act, and what to share on the internet. However, are companies aware of their limitations? Are they fully aware of what they can do and can't do where and why? Remember Mark sitting in front of the Senate and being questioned last year? How many times have you read in the news of the internet's biggest ones bumping into walls from time to time? For example, being a tech. The company you might have the best developers, your service might be top-notch, you might be offering a very good value and all that. But perhaps the next thing you know - you are banned!!!
In today's world if you want to become global there are tons of things to consider and do - but one thing you should not neglect is the aspect of legality. One, you got to put consideration into the jurisdiction of today. Second, since the jurisdiction is a follower in the internet world - you've got to consider what's to come. Surely this is not an easy task but the cost of becoming global isn't either.
Cinema8 is being used in 20 countries right now and with our growth rate, it wouldn't be a surprise that we expand to 100 within the first half of next year. Therefore we need to be cautious. We claim to be the best at what we do and we are, hence can't afford to have our reach restricted or damage our brand by being banned. That is why Cinema8 dedicates itself to following the laws & restrictions anywhere and everywhere while also predicting what might come next.
For those of you asking the question - ''well you store and stream videos and make them interactive, what could possibly go wrong'', well check out Vimeo's case. Vimeo, a direct competitor of ours is facing some problems right now in the Far East. They are banned - full stop. We don't consider this as an opportunity - we love to compete. We are certainly not happy that a lot of firms lost their access to their videos in one day, possibly in which they invested tons of money. However, this is a success story for us in terms that we have taken into consideration of all legal matters beforehand while creating the best interactive video platform.
Some might say: ''well sometimes its all about politics''. Might be true, might be untrue – frankly, we don't care because we don't have to. It was stated that we are cautious hence we are registered in multiple locations. We are free of any concern on politics, laws, or jurisdictions and as we play by the book, we research, keep up to date and we predict what may come. We do this to spread globally further, we do this as we want to give the best service to our clients wherever they are, we do this because we don't bend rules, we do this because ethics matter, we do this, and tons more to STAY THE BEST.
We, our clients, and even other competitors emphasize the features of our platform and how well and advanced they are. People love our service and responsiveness. Yes, the flexibility, dynamics, customization, user experience, and all that stuff of the platform are great. Everyone already knows that. But what about accessibility? Even if you have the best solution on hand, what good is it for you if you can not access it? Not a popular consideration is it when you purchase or subscribe to a platform? Well, having read the above - it should be. Invest in capability, price/value ratio, creativity, ROI, and all the other criteria you have in mind that Cinema8 already has. But, be safe, also invest in Cinema8 for ACCESSIBILITY.