Explainer videos are one of the most powerful tools for modern brands. As video content continues to dominate—especially on social media—short-form, engaging clips are helping companies connect with wider audiences. In this article, we’ll explore 6 standout explainer video examples that demonstrate how brands turn complex ideas into clear, compelling stories. Whether you're creating product demos or tutorial videos, these examples can help you get inspiration for your next campaign and provide an idea of what great video marketing looks like today.
Why Explainer Videos are Important For Your Brand
Explainer videos make it easier for audiences to understand your product, service, or message. With the right approach, they can turn complex ideas into simple, visual stories that boost engagement, drive conversions, and increase retention–all within a short space of time.
As attention spans shrink and competition rises, brands need content that communicates clearly and leaves a lasting impression. Explainer videos do exactly that—offering a dynamic, high-impact format that connects with today’s fast-paced digital audience and strengthens brand recall.
Now, thanks to evolving video technology, these videos can be taken even further. Interactive video elements like clickable hotspots, branching paths, quizzes, and embedded CTAs enhance engagement by turning passive viewers into active participants, making the experience more memorable, measurable, and meaningful.
Top 6 Explainer Video Examples
To help you spark ideas for your own content, we’ve rounded up 6 of the best explainer video examples from brands that truly get it right. Each one showcases a unique approach to storytelling, design, and engagement—offering inspiration no matter your industry or goal.
1. Cinema8
Cinema8’s explainer video puts its own platform to work and shows how interactivity can elevate the traditional explainer format. As the video unfolds, it uses tools like clickable buttons, timed transitions, and layered visuals to guide viewers through core features in a way that feels smooth and intuitive.
Rather than listing capabilities, the video walks through them visually, highlighting how creators can enrich content with lead generation forms, embedded links, and buttons. It’s clean, well-paced, and framed around viewer exploration rather than passive watching.
For teams looking to create explainers that don’t just inform but involve, this is a strong benchmark in both structure and execution.
To build something similar for your own brand, book a demo of Cinema8’s tools or choose a plan and get started right away.
2. Spotify
Spotify’s explainer for CTA Cards is a concise, well-paced breakdown of how brands can connect more meaningfully with their audiences. Through bold motion graphics, clear typography, and rhythmic pacing, the video introduces a simple yet powerful feature—call-to-action cards that encourage listener engagement without being disruptive.
While the video itself isn’t interactive, it serves as a reminder of how embedded CTAs can add value even within explainer videos. Strategically timed prompts, buttons, or overlays can guide viewers toward the next step—whether that’s signing up, watching a demo, or exploring a feature in more detail.
It’s a strong example of product education delivered with clarity, and is ideal for teams looking to inspire action through thoughtful video design.
3. Mint
Mint’s explainer video is a great example of structured simplicity. It walks viewers through core features like budgeting, bill tracking, and goal setting using modular scenes, snappy transitions, and friendly animations, all designed to maintain focus without overwhelming.
Rather than packing everything into one visual, it introduces new elements one at a time, creating natural pauses for understanding.
This segmented approach is ideal for interactive video creation, where timeline triggers, scene-based layouts, and animated icons can guide viewers step by step. It’s a reminder that, with the right video editing tools you can make even complex software easy to understand.
4. Crazy Egg
Crazy Egg’s explainer video takes something technical (website heatmaps and user behaviour tracking) and makes it instantly understandable. Each scene introduces a common challenge, like drop-off points or low conversion areas, then visually demonstrates how the tool helps solve it.
The format is simple but effective: screen simulations, animated highlights, and clear sequencing guide the viewer through each feature without overwhelming them. It’s a reminder that explainer videos aren’t just about presentation—they’re also about performance.
Similar to what Crazy Egg does for websites, using the right analytics tools for your explainer videos allows you to track drop-off points, identify what holds attention, and adjust your content in real time, thereby maximising the impact of your videos.
5. Amazon Go
Amazon Go’s explainer video turns a groundbreaking shopping concept into something instantly understandable. As viewers follow the journey from entrance to checkout, the video uses pop-ups, labels, and subtle overlays to highlight each step; such as scanning in, selecting items, and leaving the store without stopping to pay.
These visual elements play a key role in guiding the viewer’s attention and reinforcing the core message. Instead of relying on narration alone, the video layers information visually, adding clarity without breaking the flow.
It’s a great example of how thoughtful visual assets can support storytelling, especially when explaining new or unfamiliar experiences.
6. Panorama9
Panorama9’s explainer video is built like a retro video game. With pixel-style graphics, level-based structure, and a ‘hero’ character navigating challenges, it reframes IT management as an adventure. The video’s visual world keeps viewers engaged while also mapping technical tasks to playful, familiar mechanics.
This is a smart example of how the concept of gamification can elevate explainer videos. And, if you want to go one step further, using video gamification interactively allows you to use elements including leaderboards, video branching, or badge-style milestones to turn passive viewing into something more immersive and goal-driven.
It shows that even complex topics become approachable when you wrap them in a format people instinctively know how to follow and enjoy.
Final Thoughts on Top Explainer Videos
To recap, explainer videos are a powerful way to simplify your message, engage your audience, and drive results. From Cinema8’s interactive product showcase tools to Spotify’s CTA-driven storytelling, the best examples combine clarity, creativity, and purpose.
As video continues to lead in digital marketing, brands that embrace features like CTAs, branching, and video analytics can push their content even further.
Cinema8 offers the tools to bring explainer video ideas to life; whether you’re building from scratch or enhancing what you already have. With drag-and-drop design and custom interactivity, creating standout videos has never been easier.
Bring your explainer video ideas to life. Explore Cinema8’s plans and start creating with purpose or book a demo of our platform today.