Purple video player control bar with play button, volume control, progress slider, settings, share, fullscreen options, and Cinema8 logo.

Shoppable video for SMEs

Cinema8 helps small and medium-sized businesses turn their videos into simple, high-impact shoppable experiences. You can add clickable product tags, service CTAs or cart-linked actions that guide viewers to purchase pages or enquiry forms instantly. These interactive elements help SMEs boost conversions, improve engagement and make marketing videos work harder across websites, campaigns and social content.

Trusted by leading brands around the world

Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Roquette
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Pegasus
Cinema8 Customer - Iyzico
Cinema8 Customer - Diverse Voice
Cinema8 Customer - Iff
Cinema8 Customer - Nordex
Cinema8 Customer - MyTechnic
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Roquette
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Pegasus
Cinema8 Customer - Iyzico
Cinema8 Customer - Diverse Voice
Cinema8 Customer - Iff
Cinema8 Customer - Nordex
Cinema8 Customer - MyTechnic
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Cinema8’s shoppable video tools give SMEs a user-friendly way to add interactive elements that help viewers take action straight from the video. You can insert product tags, service CTAs or cart-linked overlays without needing technical expertise, making it simple for smaller teams to drive sales or enquiries. These shoppable interactions improve marketing efficiency, reduce friction in the customer journey and offer clear analytics that show which elements perform best across websites, landing pages and social campaigns.

Add shoppable actions

How to create shoppable videos for SMEs

Use Cinema8’s shoppable tools to add quick, clickable actions that help SMEs convert viewers efficiently.

Step 1

Upload your video to Cinema8 and open it in the interactive editor to place product tags, service cards or simple call-to-action buttons.

Step 2

Add clickable overlays that link to purchase pages, enquiry forms or ecommerce carts, depending on the action you want viewers to take.

Step 3

Publish your shoppable video on your website, landing page or campaign content and use Cinema8 analytics to track viewer interactions.

Why use Cinema8’s shoppable video tools for SMEs?

Cinema8 gives SMEs a straightforward way to enhance their videos with interactive elements that lead directly to sales or enquiries. Shoppable CTAs and product tags make it easier for viewers to act immediately, reducing reliance on complex funnels or additional navigation. Smaller teams can quickly build interactive campaigns, understand what drives engagement and create more effective content without needing specialist development or large budgets.

How Cinema8 supports SMEs with shoppable video

Create interactive videos without technical expertise

Drive fast actions with clickable product tags

See which content converts through clear analytics

Help customers explore key products or services quickly

SMEs can use shoppable videos to highlight their most important products or services with clear, clickable tags. Viewers can open details or move directly to purchase or enquiry pages, helping smaller teams or marketing teams present offerings more effectively without building complex landing pages.

Turn social videos into simple conversion tools

By adding shoppable CTAs to short promotional clips, SMEs can route viewers to purchase pages or booking forms instantly. This helps small teams get more value from their social content and reduces the number of steps needed for customers to take meaningful action.

A CTA has been added to an SME's short promotional clip through Cinema8's video hosting tools. Customers can click on the CTA to be directed to the next step.
Support limited-time offers with clear in-video prompts

SMEs running seasonal promotions or flash offers can place time-sensitive CTAs or shopping carts inside their videos. These prompts link customers directly to the relevant offer page, improving urgency-driven conversions and helping teams run more effective short-term campaigns.

An SME has used Cinema8's shoppable video tools to place a time-sensitive popup into their video. They have linked it to a shopping cart so viewers can purchase the product from the video.
★★★★★

Learn how SMEs can use Cinema8 to create valuable videos that convert more visitors into customers.

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Starter

$12

per month billed annually

Everything in Free, plus:

  • Lead gen forms with CRM/email integration
  • 360 degree interactive video support
  • Unlimited screen recording
  • Customisable video player
  • 1TB bandwidth

Pro

$24

per month billed annually

Everything in Starter, plus:

  • Sticky hotspots for moving objects
  • AI chaptering + SEO metadata
  • AI-powered speech search
  • Video heatmaps + advanced reports
  • 2TB bandwidth

Pro Plus

$84

per month billed annually

Everything in Pro, plus:

  • FTP upload for video libraries
  • Webhook-based event notifications
  • Domain restriction
  • Priority + dedicated support
  • Unlimited seats

Frequently asked
questions (FAQs)

Have another question?

Cinema8 allows SMEs to add interactive CTAs, popup product tags and purchase links directly inside their videos without relying on complex tools or costly production workflows. These elements let viewers take action immediately, whether buying a product, requesting a quote, or exploring a service. Because the setup is quick and requires no technical expertise, small teams can create high-impact, conversion-ready videos that outperform standard promotional content.
SMEs can connect Cinema8’s shoppable overlays to any destination they use, including enquiry forms, booking systems, simple checkout pages or full ecommerce carts. If an SME already has an ecommerce platform, product tags can link directly to shopping carts or purchase flows. If not, shoppable CTAs can guide viewers to contact forms or service pages, making the feature flexible for both product- and service-based businesses.
Cinema8 is designed to be straightforward for smaller teams. The drag-and-drop editor lets users place clickable tags, CTAs or product cards without any technical knowledge. SMEs simply upload their video, add interactive elements, and embed it on their website or share it elsewhere. This ease of use makes shoppable video accessible even for businesses without dedicated marketing or development staff.
Cinema8 records every interaction inside the video, showing SMEs which tags or CTAs attract attention, where viewers click, and what actions generate the best results. These insights help small teams identify which messages resonate, refine their offers and focus time on content that contributes most to sales or enquiries. Over time, this makes their marketing more efficient and cost-effective.
SMEs can publish shoppable videos on landing pages, product or service pages, email campaigns, and digital ads. Because the interactive layer remains active wherever the video is embedded, viewers always have clear next steps available. This helps smaller businesses maximise the impact of most channels by turning existing traffic into more conversions, enquiries or purchases.