Purple video player control bar with play button, volume control, progress slider, settings, share, fullscreen options, and Cinema8 logo.

In-video shopping cart

Cinema8’s in-video shopping cart helps you generate instant purchases from your videos. Add products or collections directly inside your videos so viewers can explore, select, and buy without leaving the experience. Every interaction, from cart addition to conversion, is tracked through Cinema8’s analytics, helping brands measure performance and increase sales while maintaining a smooth, on-brand viewing experience.

Trusted by leading brands around the world

Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Cinema8’s shoppable video technology lets you embed interactive shopping carts directly within your content. Add product links, pricing, and descriptions to create seamless purchase experiences without interrupting playback. Viewers can browse or add items to their cart as they watch, and when ready, complete checkout through your existing e-commerce integration. All interactions feed into Cinema8’s analytics dashboard, helping you measure engagement, conversion, and sales performance in real time.

Add in-video shopping

How to use Cinema8's in-video shopping carts

Build interactive, purchase-ready videos in a few simple steps using Cinema8’s in-video shopping cart tools.

Step 1

Upload your product or campaign video to Cinema8. Add product cards or clickable hotspots that display item details, prices, and direct “add to cart” options during playback.

Step 2

Connect your e-commerce system or product feed. Cinema8 links cart actions to your existing checkout process, allowing customers to complete purchases without leaving the video.

Step 3

Track engagement and conversion data in your dashboard. Measure product clicks, cart additions, and completed purchases to understand which videos drive the most sales or interest.

Why use Cinema8’s in-video shopping cart?

Cinema8’s in-video shopping cart bridges the gap between engagement and purchase. Instead of redirecting viewers to external product pages, customers can explore, add to cart, and buy directly from within your video. This frictionless path from discovery to checkout keeps viewers engaged while boosting conversions, making every video a measurable revenue channel for your business.

How Cinema8 improves e-commerce with in-video shopping carts

Turn product videos into direct sales opportunities

Reduce drop-offs by keeping viewers inside the video

Track clicks, cart additions, and conversions in real time

Launch product collections through interactive videos

Showcase multiple products in one video and let viewers add items directly to their cart. Cinema8’s in-video cart helps brands and e-commerce companies introduce collections, bundle offers, or seasonal campaigns in a single immersive shopping experience.

Drive instant sales from influencer or demo content

Pair influencer reviews or product demos with in-video shopping carts. Viewers can explore featured products, compare variations, and check out on the spot; turning authentic recommendations into measurable conversions and social-commerce revenue.

Someone is looking at a featured product within a video. They have the option to add the product to their in-video shopping cart without leaving the video to make the purchase.
Re-engage audiences with shoppable remarketing videos

Use Cinema8 to retarget customers who have shown interest in specific products. Embed tailored shopping carts inside remarketing videos so viewers can revisit, add to cart, and purchase instantly, reducing abandonment and boosting repeat sales.

Cinema8's video player is being used to publish shoppable video content. Icons overlaid on the screen represent monetisation capabilities of Cinema8's platform.
★★★★★

See why retailers and marketers trust Cinema8’s for all their advanced video needs.

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Starter

$12

per month billed annually

Everything in Free, plus:

  • Lead gen forms with CRM/email integration
  • 360 degree interactive video support
  • Unlimited screen recording
  • Customisable video player
  • 1TB bandwidth

Pro

$24

per month billed annually

Everything in Starter, plus:

  • Sticky hotspots for moving objects
  • AI chaptering + SEO metadata
  • AI-powered speech search
  • Video heatmaps + advanced reports
  • 2TB bandwidth

Pro Plus

$84

per month billed annually

Everything in Pro, plus:

  • FTP upload for video libraries
  • Webhook-based event notifications
  • Domain restriction
  • Priority + dedicated support
  • Unlimited seats

Frequently asked
questions (FAQs)

Have another question?

An in-video shopping cart allows viewers to add products to their cart while watching a video. Cinema8 makes videos interactive by embedding clickable product tags and purchase options that connect directly to your existing e-commerce system, helping customers shop instantly without leaving the playback experience.
Cinema8’s in-video shopping cart can integrate with your e-commerce tools or product feed. Once connected, product details and checkout links are synced automatically, ensuring all purchases made through the video route customers through your established checkout process securely and efficiently.
Cinema8’s analytics automatically record every click and cart addition, and can link with your ecommerce system for purchase-related analytics. You can view engagement reports for each product video, measure conversion rates, and identify which moments drive the most sales. These insights help refine future campaigns and optimise interactive video performance.
You can tag multiple products within a single video, allowing viewers to browse, compare, and add several items to their cart simultaneously. Each product interaction is tracked individually in Cinema8’s analytics dashboard, providing detailed insights into viewer preferences and behaviour.
By enabling purchases directly within videos, Cinema8 removes extra steps between interest and checkout. Customers can explore products in context, add items instantly, and stay immersed in your brand story. This frictionless experience increases satisfaction, shortens buying cycles, and improves conversion rates.