Shoppable video for marketers
Cinema8 helps marketing teams create conversion-ready experiences through videos by adding interactive CTAs, product tags and in-video shopping actions. You can link viewers to landing pages, trial forms or ecommerce carts at the exact moment interest peaks. These interactive elements reduce friction across campaigns, boost engagement and give marketers real-time insight into which messages, offers or products drive the strongest response.
Trusted by leading brands around the world
Cinema8’s shoppable video tools help marketers turn any video into an interactive conversion asset. You can add clickable product tags, campaign CTAs, feature highlights or cart-linked overlays that guide viewers to relevant actions instantly. These elements support lead generation, trial sign-ups, offer promotion or ecommerce journeys directly inside the video. Marketers can use analytics to compare which overlays perform best, refine messaging and optimise campaigns for stronger engagement across landing pages, ads and content hubs.
How to create shoppable videos for marketers
Use Cinema8’s shoppable tools to add interactive tags and drive conversions directly from your marketing videos.
Upload your video to Cinema8 and open it in the interactive editor to place product tags, offer highlights or campaign-specific CTAs.
Add clickable overlays that link to landing pages, trial forms, or ecommerce carts depending on your campaign goal.
Publish your shoppable video across landing pages, ads or campaign hubs and monitor interaction data in the analytics dashboard.
Why should marketers use Cinema8’s shoppable video tools?
Cinema8 gives marketers a direct way to turn video engagement into measurable conversions. Shoppable overlays, product tags and campaign CTAs allow viewers to act the moment interest peaks; whether that’s starting a trial, claiming an offer or adding an item to cart. These interactive layers reduce friction in campaign journeys and help teams understand which messages, visuals or product highlights drive the strongest performance across channels.
How marketers benefit from Cinema8's shoppable video tools
Drive conversions with clickable, in-video CTAs
Highlight offers or features at key moments
Optimise campaigns using detailed interaction data
Marketers can embed offer cards, limited-time promotions or feature spotlights directly inside campaign videos. Viewers can open the offer, request details or move to a dedicated landing page instantly, helping teams increase conversions during high-intent moments in the content.
Cinema8 allows marketers to place interactive CTAs, such as “start a trial,” “book a demo,” or “download a guide”, inside awareness videos. These shoppable elements convert viewers into leads directly through the video, creating smoother mid-funnel progression across campaigns.
When promoting physical or digital products, marketers can add clickable product tags that connect directly to ecommerce carts. This allows viewers to add items or explore purchase options within their flow of attention, helping reduce drop-off and supporting stronger performance across paid, organic and retargeting campaigns.
Learn why marketing teams use Cinema8 to turn videos into high-performing, conversion-driven campaign assets.
During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.
Jay Yalung
Art Director, Marketing and E-Commerce / Leica Geosystems
Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.
Chi-Ming Tan
Unit Lead Lecturer LCCA / London College of Contemporary Arts
Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.
Sarah Moody
Communications Coordinator / Mississippi State University
Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.
Michel Sohel
Media Consultant / Eastern Michigan University
Starter
$12
per month billed annually
Everything in Free, plus:
- Lead gen forms with CRM/email integration
- 360 degree interactive video support
- Unlimited screen recording
- Customisable video player
- 1TB bandwidth
Recommended
Pro
$24
per month billed annually
Everything in Starter, plus:
- Sticky hotspots for moving objects
- AI chaptering + SEO metadata
- AI-powered speech search
- Video heatmaps + advanced reports
- 2TB bandwidth
Pro Plus
$84
per month billed annually
Everything in Pro, plus:
- FTP upload for video libraries
- Webhook-based event notifications
- Domain restriction
- Priority + dedicated support
- Unlimited seats