Someone is looking at the analytics for a website video. They are currently looking at viewer locations for improved targeting.

Purple video player control bar with play button, volume control, progress slider, settings, share, fullscreen options, and Cinema8 logo.

Analytics for website videos

Cinema8’s analytics tools help you understand exactly how videos perform on your website. Track engagement, playback time, and interaction rates for any embedded video, all from a single dashboard. Identify which content captures attention, drives conversions, and improves page performance. Update or replace videos without breaking links, ensuring optimal performance and insights across every page and campaign.

Trusted by leading brands around the world

Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Cinema8’s video analytics allow you to track how visitors engage with videos embedded on your website. See who watches, for how long, and at which point they stop or interact. Every view and playback event is captured automatically, giving you a clear picture of viewer behaviour and content performance. With Cinema8, you can monitor results in real time, refine your video placement strategy, and optimise engagement directly from your dashboard.

Analyse website videos today

How to track website video performance in Cinema8

Monitor engagement and performance for every website-embedded video directly through Cinema8’s analytics dashboard.

Step 1

Embed your hosted videos from Cinema8 onto your website or landing pages. Each view, play, and completion event is automatically tracked and recorded.

Step 2

Access real-time analytics in your Cinema8 dashboard to review metrics such as total plays, watch time, completion rates, and audience interaction points.

Step 3

Use engagement insights to optimise placement, design, or length. Update videos without changing embed links to maintain continuous analytics tracking.

Why use Cinema8 for website video analytics?

Cinema8 provides accurate, real-time analytics for every video embedded on your website. Instead of guessing how visitors interact with your content, you can see detailed data on engagement, playback duration, and completion rates. These insights help marketers and web teams identify which videos increase dwell time and conversions, and which need improvement; and they're all tracked directly from your Cinema8 analytics dashboard.

How Cinema8 improves video analytics for websites

Real-time tracking for embedded and hosted videos

Identify top-performing content and viewer behaviour trends

Optimise video placement to increase engagement and conversions

Measure engagement on product or service pages

Track how long visitors watch your product demos or explainer videos and where they stop watching. Cinema8 analytics reveal which pages or videos keep users engaged the longest, helping marketers fine-tune content strategy and improve on-page conversion performance.

Someone is looking at the Cinema8 analytics dashboard for their website video. They are currently looking at engagement metrics.
Optimise video placement for higher conversions

See how website videos influence interactive lead form submissions, sign-ups, or other website conversions. With Cinema8, you can test video length and position, compare engagement, and make data-informed layout or content adjustments to boost conversion rates.

Cinema8's lead form tools are being used in a website's video. The website owner is looking at the analytics for their lead conversions.
Monitor viewer behaviour across multiple pages

Cinema8 allows teams to compare how videos perform across different landing or campaign pages. Marketers can track engagement patterns, detect where users drop off, and identify which content drives deeper interaction and longer browsing sessions.

Cinema8's analytics are showing a heatmap for a website video. Users can see which parts of the video were viewed most.
★★★★★

See why you should use Cinema8's analytics to measure website video engagement.

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Starter

$12

per month billed annually

Everything in Free, plus:

  • Lead gen forms with CRM/email integration
  • 360 degree interactive video support
  • Unlimited screen recording
  • Customisable video player
  • 1TB bandwidth

Pro

$24

per month billed annually

Everything in Starter, plus:

  • Sticky hotspots for moving objects
  • AI chaptering + SEO metadata
  • AI-powered speech search
  • Video heatmaps + advanced reports
  • 2TB bandwidth

Pro Plus

$84

per month billed annually

Everything in Pro, plus:

  • FTP upload for video libraries
  • Webhook-based event notifications
  • Domain restriction
  • Priority + dedicated support
  • Unlimited seats

Frequently asked
questions (FAQs)

Have another question?

Cinema8 automatically tracks every play, pause, completion, and interaction when your hosted videos are embedded on a website. The analytics dashboard provides real-time insights into viewer engagement, average watch duration, and completion rates. These metrics help teams evaluate content performance and make informed optimisation decisions.
Cinema8 records analytics for each embedded video, allowing you to compare engagement and completion rates across multiple web pages. By identifying which videos perform best, marketing and UX teams can optimise placement and content strategy to drive higher engagement and conversions.
When a hosted video is replaced or updated in Cinema8, the original embed link remains intact. This ensures all previous analytics data stays connected to the same video, allowing teams to maintain continuous performance tracking without losing historical insights.
Cinema8 provides analytics that show how video engagement correlates with conversion actions such as lead form fills or link clicks. For teams using interactive video features, you can track interactions directly within the player, helping to measure and optimise lead-generation performance.
Marketing teams, web managers, and UX specialists benefit most from Cinema8’s website video analytics. The platform reveals how video content affects visitor behaviour and conversions, enabling data-driven improvements that can improve content quality and user experience.