Interactive video for lead generation

Turn your viewers into engaged prospects with Cinema8’s interactive video tools. Add embedded lead forms, clickable calls-to-action, and quizzes to capture valuable data while your audience is most engaged. Use branching paths to qualify leads, multi-language subtitles to expand reach, and real-time analytics to measure campaign success and refine your approach for higher conversion rates.

Trusted by leading brands around the world

Generate and qualify leads directly within your videos using Cinema8’s interactive video tools. Embed lead generation forms, clickable CTAs, and quizzes to gather contact details and intent data while your audience is most engaged. Use branching paths to segment prospects by interest, and add multi-language subtitles to appeal to global markets. Real-time analytics help you measure conversions, track viewer behaviour, and refine campaigns for higher lead quality and better ROI.

Start generating leads

How to generate leads with Cinema8’s interactive video solution

Add lead forms, clickable CTAs, and personalised flows directly inside your videos to encourage prospects to take the next step while they’re most engaged.

Step 1

Upload your marketing videos to Cinema8 via the dashboard, bulk import, or API. Organise them by campaign, audience segment, or funnel stage for easy targeting.

Step 2

Embed lead generation forms, clickable CTAs, and branching logic to segment prospects by interest. Offer incentives or downloads to encourage form completion.

Step 3

Publish your videos across landing pages, email campaigns, or social media. Use analytics to track conversions and optimise for higher-quality leads.

Why use Cinema8 for interactive lead generation videos?

Cinema8 lets you turn standard marketing videos into powerful lead generation tools. Embed forms directly in the video player, add branching flows to qualify prospects, and use interactive CTAs to drive next steps. All interactions are tracked in real-time, giving you actionable insights for your sales and marketing teams. Seamless CRM integrations ensure your leads are instantly sent to your pipeline, ready for follow-up.

How Cinema8’s interactive video tools improve lead generation

In-video lead capture forms to collect prospects instantly

Advanced analytics tools to track video engagement

CRM integration for seamless follow-up processes

Interactive product demos that capture details instantly

Embed lead capture forms directly into your product demos so viewers can express interest mid-video. Qualify them in real-time using branching paths or in-video questions, then send their information to your CRM for instant follow-up.

A marketing team is using Cinema8's interactive lead generation form to encourage leads to provide their email addresses directly from the video.
Gated video content for high-intent leads

Require viewers to complete a short form before accessing premium videos like case studies, webinars, or industry insights. This approach delivers a steady stream of warm, engaged prospects.

A team has used a lead capture form to block access to the rest of the video within Cinema8's platform. Leads need to fill out the form to continue watching the video.
Personalised viewer journeys for better conversion

Use branching scenarios to direct different audiences to tailored content based on their choices. Match prospects with the most relevant solutions and improve lead quality before they reach your sales team.

Someone is creating branching scenarios in Cinema8's platform for an interactive lead generation video, ensuring they direct leads to the correct sales teams.
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See what teams say about Cinema8’s interactive video tools

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Frequently asked questions (FAQs)

Have another question?

Cinema8 allows you to add lead generation forms, quizzes, or clickable CTAs directly within your videos. Viewers can submit their details without leaving the player, creating a seamless experience. All collected information can be integrated into your CRM for instant follow-up and tracking.

You can segment leads by the choices they make, the videos they watch, and how they engage with interactive elements. Cinema8’s analytics help you identify high-intent prospects and group them by interest, behaviour, or engagement level for targeted outreach.

Cinema8 supports integrations with leading CRMs and marketing automation platforms. This enables real-time lead syncing, campaign triggering, and detailed reporting so your sales and marketing teams can act on fresh, qualified leads.

By using branching paths, gated content, and targeted CTAs, interactive videos qualify leads before they reach your sales team. This means the people who engage are genuinely interested, giving you higher-quality prospects and better conversion rates.

Product demos, gated webinars, customer success stories, and educational content are highly effective for lead generation. Any video that offers value and prompts action (such as filling in a form or choosing a path) can be optimised for lead capture with Cinema8’s interactive video tools.