Cinema8's video player analytics show a heatmap that identifies which parts of a video were viewer more often.

Purple video player control bar with play button, volume control, progress slider, settings, share, fullscreen options, and Cinema8 logo.

Video player analytics

Cinema8 records every key player event, including plays, pauses, replays, completions, and interactions with CTAs, then visualises that data in your analytics dashboard. See how viewers use the video player, compare performance across videos, and export insights to improve pacing, placement, and messaging. Player-level signals roll up into broader reporting for campaigns and teams.

Trusted by leading brands around the world

Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Cinema8’s video analytics framework captures engagement directly from the video player and surfaces the results in the dashboard. Review play rate, watch time, drop-offs, replays, and interactions with overlays or CTAs, then compare results across pages or campaigns. All player-level signals feed into heatmaps and reports you can share with stakeholders or export for deeper analysis.

Explore analytics dashboard

How to capture player analytics with Cinema8

Use Cinema8 to record player interactions then review them in a unified dashboard for insight into viewer behaviour.

Step 1

Host your videos on Cinema8 to gain access to our video player. Every play, pause, replay, or click on an interactive element is logged automatically.

Step 2

Go to the Cinema8 analytics dashboard to view player-event data. Filter by video, campaign, or audience segment to review which interactions are performing well.

Step 3

Export or integrate the data you collect. Use reports or connect to BI/CRM systems to turn player analytics into actionable decisions about your content strategy.

Why use Cinema8’s video player analytics?

Cinema8’s video player analytics capture every viewer interaction so you can see exactly how audiences use your video player. From play and pause events to clicks on interactive elements, each action helps you understand engagement patterns and viewer intent. Reviewing these insights in the dashboard reveals what works, what needs adjustment, and how to optimise future videos for better performance.

How Cinema8 improves insights with video player analytics

Track how every viewer interacts with your video player

Understand audience behaviour through detailed playback data

Optimise content strategy using real interaction insights

Analyse playback behaviour for content optimisation

Cinema8’s video player analytics show exactly how viewers use your playback controls and in-video elements, from clicking on widgets to rewatching certain segments. Identify viewing habits that signal interest or confusion, then use this insight to refine pacing and narrative structure.

Cinema8's analytics dashboard is tracking video player interactions and displaying the data in a graph for easy interpretation.
Track interaction with in-player CTAs and overlays

Measure how audiences engage with clickable elements inside your videos. Video player analytics capture every interaction with forms, buttons, or links, helping you understand which calls-to-action drive the most conversions and where interactive placement performs best.

A notification reads: "Fresh lead!", showing the lead form tracking capabilities of Cinema8's video player analytics.
Compare engagement across devices and platforms

Cinema8’s video player analytics reveal how performance differs between desktop, mobile, and embedded environments. See where engagement is strongest, identify playback or attention gaps by platform, and optimise your video delivery strategy for each device type.

Different devices are showing, representing the tracking capabilities of Cinema8's video player analytics.
★★★★★

See how content and marketing teams use Cinema8’s video player analytics to uncover detailed engagement patterns.

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Starter

$12

per month billed annually

Everything in Free, plus:

  • Lead gen forms with CRM/email integration
  • 360 degree interactive video support
  • Unlimited screen recording
  • Customisable video player
  • 1TB bandwidth

Pro

$24

per month billed annually

Everything in Starter, plus:

  • Sticky hotspots for moving objects
  • AI chaptering + SEO metadata
  • AI-powered speech search
  • Video heatmaps + advanced reports
  • 2TB bandwidth

Pro Plus

$84

per month billed annually

Everything in Pro, plus:

  • FTP upload for video libraries
  • Webhook-based event notifications
  • Domain restriction
  • Priority + dedicated support
  • Unlimited seats

Frequently asked
questions (FAQs)

Have another question?

Video player analytics track viewer interactions that happen directly through the Cinema8 video player. These can include plays, pauses, replays, and CTA clicks. These actions are logged automatically and visualised in the analytics dashboard, giving teams clear visibility into how audiences use playback controls and interact with video elements.
Video player analytics reveal how viewers behave during playback, which sections they watched most, interaction timing, and device usage. You can identify which sections are most engaging, which CTAs convert best, and how different playback environments affect viewer retention. These insights help improve content flow, messaging, and viewer experience.
Cinema8 allows you to filter player analytics by video, campaign, or time frame. You can compare how different videos perform across campaigns, assess engagement patterns, and identify which content formats or player settings deliver the best results.
Cinema8 records every interaction within your videos, including clicks on CTAs, forms, and overlays. These events are timestamped and displayed in the analytics dashboard, allowing you to see exactly when and where viewers engage. It’s a simple way to measure interactive performance and optimise placement for higher conversions.
Video player analytics data can be exported from Cinema8’s dashboard in multiple formats for use in performance reviews or campaign reports. You can share results with clients or stakeholders, compare engagement across devices, and include the findings in wider training or marketing analytics.