A company is exporting Cinema8's conversion tracking data to determine which interactive elements performed the best in their videos.

Purple video player control bar with play button, volume control, progress slider, settings, share, fullscreen options, and Cinema8 logo.

Video conversion tracking

Cinema8’s video conversion tracking helps you understand which actions within your videos lead to measurable results. Track clicks on CTAs, form submissions, or interactive buttons to see how viewers engage and convert in real time. Every interaction is captured in your analytics dashboard, helping teams identify which videos and messages generate the strongest audience response.

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Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
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Cinema8 Customer - Roquette
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Pegasus
Cinema8 Customer - Iyzico
Cinema8 Customer - Diverse Voice
Cinema8 Customer - Iff
Cinema8 Customer - Nordex
Cinema8 Customer - MyTechnic
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Roquette
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Pegasus
Cinema8 Customer - Iyzico
Cinema8 Customer - Diverse Voice
Cinema8 Customer - Iff
Cinema8 Customer - Nordex
Cinema8 Customer - MyTechnic
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Cinema8’s video analytics tools include detailed conversion tracking for every interactive video you publish. Each time a viewer clicks a CTA, completes a form, or interacts with a button inside the player, the event is recorded and displayed in your dashboard. You can compare conversion activity across campaigns or videos to identify which creative elements perform best, then refine future content based on real audience behaviour and engagement.

Measure in-video conversions

How to track video conversions in Cinema8

Cinema8 makes it simple to track clicks, form fills, and other interactive actions that happen directly within your video player.

Step 1

Upload or select a video in Cinema8 and add interactive elements that lead to conversions such as CTAs, buttons, or lead-generation forms.

Step 2

Access your analytics dashboard to review conversion activity. Filter by campaign, audience, or content type to identify which videos generate the most engagement.

Step 3

Export conversion data for reporting or integrate with your marketing systems. Use these insights to optimise your content strategy, messaging, and interactive placements.

Why use Cinema8’s video conversion tracking tools?

Cinema8’s conversion tracking tools show you exactly how viewers interact with your videos and which actions drive measurable outcomes. Every button click, form fill, and interactive touchpoint is recorded automatically, giving you a clear picture of performance. With accurate engagement data, you can refine content, improve message timing, and create videos that consistently move audiences from interest to action.

How Cinema8 improves campaign results with conversion tracking

Track in-video actions that drive measurable engagement

Identify which CTAs, forms, or buttons perform best

Optimise content and placement for higher conversions

Optimise CTA placement in marketing videos

Cinema8’s conversion tracking helps you understand which CTA buttons or links drive the most clicks and conversions. Test placements, wording, and timing directly in your videos to identify what motivates viewers to take action.

A marketer is customising a CTA button with Cinema8's tools to test how the changes impacts the button's conversion results.
Measure lead generation in interactive demos

Use conversion tracking to monitor how often viewers submit interactive forms or request demos within your interactive product videos. Track engagement from start to conversion and use the data to refine your messaging and interactive flow.

A notification shows that a company has a new lead, showing Cinema8's conversion tracking capabilities for lead forms.
Improve conversion paths in sales or onboarding videos

Sales and training teams can use conversion data to identify which videos most effectively drive viewer action, from booking meetings to completing employee onboarding steps. Use these insights to refine structure, tone, and content flow.

Cinema8's analytics dashboard shows a graph for conversions, which has been generated through video interaction data.
★★★★★

See how marketing and product teams use Cinema8’s video tools.

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Starter

$12

per month billed annually

Everything in Free, plus:

  • Lead gen forms with CRM/email integration
  • 360 degree interactive video support
  • Unlimited screen recording
  • Customisable video player
  • 1TB bandwidth

Pro

$24

per month billed annually

Everything in Starter, plus:

  • Sticky hotspots for moving objects
  • AI chaptering + SEO metadata
  • AI-powered speech search
  • Video heatmaps + advanced reports
  • 2TB bandwidth

Pro Plus

$84

per month billed annually

Everything in Pro, plus:

  • FTP upload for video libraries
  • Webhook-based event notifications
  • Domain restriction
  • Priority + dedicated support
  • Unlimited seats

Frequently asked
questions (FAQs)

Have another question?

Video conversion tracking measures how viewers interact with your videos and which actions they take. In Cinema8, every click, form submission, and CTA interaction inside the video player is recorded as a conversion event. These insights help you understand audience intent and evaluate which video content performs best.
Cinema8 focuses on in-player conversion tracking, capturing actions that occur inside your videos such as clicks or form submissions. Once viewers leave the player, tracking transitions to your connected analytics or CRM systems. This ensures accurate in-video data while maintaining privacy and system clarity.
Cinema8 tracks any interactive action placed within your videos, including CTA clicks, form completions, and interactive button selections. These events are timestamped and recorded automatically, allowing you to measure viewer intent and identify which parts of your video content are most persuasive.
Conversion data reveals how effectively your videos motivate viewers to act. Cinema8’s dashboard shows which moments or interactions drive engagement and which need refinement. By analysing this data, you can optimise CTAs, video structure, and timing to achieve stronger conversion rates and viewer retention.
All conversion events captured by Cinema8 can be exported in multiple formats for campaign reporting or integration with CRM systems. You can analyse engagement trends, compare results between campaigns, and share visual performance summaries with stakeholders to guide future marketing and video strategy decisions.