Video analytics for sales enablement
Cinema8’s video analytics help sales leaders and enablement teams measure how video content supports rep performance. Track engagement with training modules, demo libraries, and onboarding videos to understand what content is watched, completed, and revisited. With clear visibility into viewing behaviour, teams can refine enablement strategies, improve rep readiness, and align video content more closely with revenue goals.
Trusted by leading brands around the world
Cinema8’s built-in video analytics tools give sales enablement teams clear insight into how training and internal sales content performs. By tracking engagement with onboarding videos, product demos, and coaching materials, organisations can see what is viewed fully, what is skipped, and where attention drops. These insights help identify gaps in rep readiness, refine training content, and ensure enablement resources are aligned with real usage patterns. Video analytics turns internal sales content into measurable performance data that supports continuous improvement.
How to use video analytics for sales enablement
Track engagement with sales training and demo content to improve rep readiness and refine enablement strategy.
Upload and organise sales onboarding videos, product demos, and coaching materials within Cinema8.
Add interactive elements for better engagement potential and ensure enablement content is structured so engagement can be tracked consistently across teams.
Review analytics data such as watch time, completion rates, and engagement patterns. Use engagement insights to refine enablement programmes and update underperforming content.
Why use Cinema8 for video analytics in sales enablement?
Cinema8 gives sales leaders and enablement teams clear visibility into how training and demo content is consumed. Teams can review engagement patterns, completion behaviour, and repeat views to understand what supports rep readiness. This insight helps refine onboarding programmes, improve coaching resources, and ensure enablement content aligns with measurable sales performance goals.
How Cinema8 improves sales enablement with video analytics
Measure engagement with onboarding and sales training content
Identify gaps in rep readiness using completion data
Refine enablement strategy based on real usage patterns
Track how new sales hires engage with onboarding videos and training modules. Analyse completion rates and watch patterns to identify where additional coaching or clarification may be needed.
Monitor which internal demo videos are most viewed or frequently revisited by sales teams. Use engagement data to prioritise updates, remove outdated materials, and focus on demos that support selling conversations.
Analyse engagement with coaching video sessions, call breakdowns, or best-practice videos to understand which resources sales reps use most. Use this insight to refine enablement content and reinforce high-impact training topics.
See how sales teams use Cinema8 to measure and improve enablement performance with video analytics.
During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.
Jay Yalung
Art Director, Marketing and E-Commerce / Leica Geosystems
Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.
Chi-Ming Tan
Unit Lead Lecturer LCCA / London College of Contemporary Arts
Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.
Sarah Moody
Communications Coordinator / Mississippi State University
Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.
Michel Sohel
Media Consultant / Eastern Michigan University
Starter
$12
per month billed annually
Everything in Free, plus:
- Lead gen forms with CRM/email integration
- 360 degree interactive video support
- Unlimited screen recording
- Customisable video player
- 1TB bandwidth
Recommended
Pro
$24
per month billed annually
Everything in Starter, plus:
- Sticky hotspots for moving objects
- AI chaptering + SEO metadata
- AI-powered speech search
- Video heatmaps + advanced reports
- 2TB bandwidth
Pro Plus
$84
per month billed annually
Everything in Pro, plus:
- FTP upload for video libraries
- Webhook-based event notifications
- Domain restriction
- Priority + dedicated support
- Unlimited seats