Cinema8's analytics dashboard shows a range of interactive video metrics being analysed.

Purple video player control bar with play button, volume control, progress slider, settings, share, fullscreen options, and Cinema8 logo.

Most common metrics for interactive video

With Cinema8, you can track the metrics that truly matter for success such as click-throughs, engagement, quiz scores, branching choices, completion rates, and viewer return patterns. These insights reveal what captures attention, where audiences drop off, and how interactive features impact results. Use data-driven analysis to refine your storytelling, boost conversions, and improve training effectiveness.

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Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
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Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
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Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Cinema8’s interactive video tools help you measure success using the metrics that matter most. Beyond basic views, interactive video requires insights into clicks on overlays, quiz scores, poll responses, and branching path selections. Completion rates and dwell time show how engaged your audience is, while drop-off points reveal where interest declines. Analytics also capture conversions through CTAs and track replay behaviour, giving you a full picture of performance to guide strategy and optimise results.

Explore interactive video metrics

Methods for measuring interactive video metrics

Understand which metrics matter most by tracking clicks, completions, and engagement patterns with Cinema8 analytics.

Method 1

Track interactions such as clicks on hotspots, overlays, and CTAs to measure how actively viewers participate in your video content.

Method 2

Analyse completion rates, dwell time, and replay behaviour to evaluate audience commitment and identify points where engagement rises or declines.

Method 3

Measure learning outcomes and choices by recording quiz scores, poll responses, and branching path selections, then connect results to business or training goals.

Why track interactive video metrics with Cinema8?

Tracking the right metrics helps you understand what drives real engagement. Cinema8 offers much deeper insights than view counts, giving you data on clicks, quiz results, branching paths, completion rates, and replay behaviour. These insights help businesses, educators, and creators optimise content, refine messaging, and measure success more accurately. With centralised analytics and export options to CRM or BI tools, your videos become powerful performance assets.

How Cinema8 helps track interactive video metrics

Measure clicks, quiz scores, and branching choices

Track completion rates, dwell time, and replays

Export analytics to CRM, LMS, or BI tools

Evaluating marketing campaign performance

Measure clicks on CTAs, hotspots, and overlays to see how viewers engage with campaigns. Track conversions alongside most-watched sections of your video and completions to optimise future marketing videos.

A marketing team is analysing the heatmaps of a range of their videos with Cinema8's analytics tools. They can see that they have an average watch rate of 91%.
Measure campaign engagement
Improving training and e-learning outcomes

Analyse quiz results, poll responses, and branching choices to understand learner performance. Use completion rates and replay behaviour to evaluate knowledge retention and adapt training modules effectively.

A training team is exporting interactive data with Cinema8's tools. They are able to download the interaction report or download the questions report.
Track learner progress
Refining storytelling strategies

Monitor which paths audiences choose in branching stories and where they drop off. Use these insights to refine scripts, improve narrative flow, and create more engaging story-driven content.

Three paths from videos lead to a viewer, representing branching stories. Two paths are locked and one has a play button representing the ability for companies to monitor which path the viewer chose.
Optimise your storytelling videos
★★★★★

See why organisations use Cinema8 to track the metrics that matter most

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Frequently asked
questions (FAQs)

Have another question?

The most valuable metrics include clicks on overlays or CTAs, quiz scores, poll responses, branching path selections, completion rates, dwell time, and replay behaviour. These provide deeper insight than views alone, helping you evaluate how audiences truly engage with your content and which interactive elements create the most impact.
Metrics highlight what resonates with your audience and where they disengage. For example, completion rates show commitment, while branching path data reveals preferred storylines. With Cinema8 analytics, you can refine video design, improve messaging, and create more targeted campaigns or training modules based on real behavioural data.
Interactive videos allow you to measure quiz scores, poll responses, and learner choices, making them ideal for training and education. Cinema8 analytics connect these results to completion data, giving instructors and organisations a clear view of knowledge retention, comprehension, and progress across audiences.
Tracking CTA clicks, engagement rates, and drop-off points help marketers understand which messages drive action. Cinema8’s analytics connect viewer interactions with conversions, allowing marketers to identify high-performing campaigns and optimise future videos for stronger ROI and lead generation.
Cinema8 allows you to export analytics into CRM, LMS, or BI tools via CSV or API. This makes it simple to connect interactive video data with wider reporting frameworks, enabling organisations to link engagement metrics directly to business goals, customer journeys, or learning outcomes.