Why Do We Need Interactive Video?

About this podcast

Enabling people to actively participate with video, make choices, and get involved can turn it into a more powerful learning tool.

Interactive video has several different uses. It has expanded its popularity in online promotional/marketing (trailers for upcoming TV series and movies are popular). Recruiters and customer service providers are also quick to adapt the medium to make their jobs easier and efficient. Some of the most creative and innovative uses have been in music videos and the visual arts. The opportunities to create engaging learning experiences are starting to be realized by training content providers and learning & development organizations, and other business sectors.

Interactive video has advantages beyond popularity. It is popping up all over the business world and used in gamification, e-learning, e-commerce, marketing, advertising, shopping, and entertainment. Research consistently shows that video improves engagement and retention. In fact, according to studies, viewers retain 95% of a message when they watch it in video, compared to 10% when reading it. It is notable to recognize why people choose to use interactive video for training, marketing, and content generation. Not only it engages but most of all, it inspires, enhances storytelling, and adds authenticity to the content.

Let’s talk about some of the reasons why many sectors and businesses use interactive video.

Why Do We Need Interactive Video?