Product tracking in video
Cinema8’s product tracking technology lets you attach interactive elements to products as they move on-screen. Using AI-powered motion tracking, hotspots and tags stay perfectly aligned with the object (whether it’s a shoe in motion, a phone in hand, or clothing in a fashion shoot). This creates fluid, accurate interactivity that transforms product videos into engaging, shoppable experiences.
Trusted by leading brands around the world
Cinema8’s shoppable video tools include advanced product tracking technology that uses AI-based motion detection to follow objects as they move on-screen. This allows you to attach sticky hotspots, product tags, or clickable overlays that remain perfectly aligned with the product throughout the video. Whether used in fashion lookbooks, product showcases, or unboxing content, Cinema8 keeps interactivity consistent, natural, and visually accurate, turning product videos into dynamic experiences.
How to use product tracking in Cinema8
Attach clickable tags or overlays that stay aligned with moving products using Cinema8’s motion tracking tools.
Upload your product or campaign video to Cinema8. Identify the product you want to tag, such as clothing, accessories, or items featured in a demo.
Use Cinema8’s product tracking tools to apply motion-based tagging. The AI automatically detects and follows the product’s movement.
Add clickable CTAs, product info, or shopping links that move naturally with the tracked object. Publish and preview your video to ensure smooth, accurate interactivity.
How Cinema8 improves interactivity with product tracking
Cinema8’s product tracking ensures your interactive elements stay perfectly aligned, even when products move on-screen. Unlike still overlays that lose precision during motion, AI-powered tracking follows every object naturally. This makes it easy to add clickable product details or CTAs that feel integrated into the video itself, creating smooth, visually consistent interactivity for any campaign, product demo, or fashion shoot.
How Cinema8 improves interactivity with product tracking
Keep clickable hotspots aligned with moving products
Add CTAs, product info, or links with precise motion tracking
Enhance viewer engagement through seamless, natural interactivity
Use product tracking to highlight key product features as they appear in your ecommerce videos or unboxings. Cinema8 keeps overlays locked to the product, so viewers can explore details, materials, or pricing directly on the moving object.
Attach dynamic product tags to clothing or accessories in motion. Cinema8’s tracking ensures hotspots stay perfectly aligned as models move, letting viewers explore product details, click for more information, or add to cart without interrupting the viewing experience.
Cinema8’s product tracking allows advertisers to create immersive video campaigns with moving product tags. Attach CTAs, promo details, or clickable icons that follow featured items on-screen, creating interactivity that enhances brand storytelling and conversions.
See why businesses and creators use Cinema8's advanced video technology.
During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.
Jay Yalung
Art Director, Marketing and E-Commerce / Leica Geosystems
Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.
Chi-Ming Tan
Unit Lead Lecturer LCCA / London College of Contemporary Arts
Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.
Sarah Moody
Communications Coordinator / Mississippi State University
Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.
Michel Sohel
Media Consultant / Eastern Michigan University
Starter
$12
per month billed annually
Everything in Free, plus:
- Lead gen forms with CRM/email integration
- 360 degree interactive video support
- Unlimited screen recording
- Customisable video player
- 1TB bandwidth
Recommended
Pro
$24
per month billed annually
Everything in Starter, plus:
- Sticky hotspots for moving objects
- AI chaptering + SEO metadata
- AI-powered speech search
- Video heatmaps + advanced reports
- 2TB bandwidth
Pro Plus
$84
per month billed annually
Everything in Pro, plus:
- FTP upload for video libraries
- Webhook-based event notifications
- Domain restriction
- Priority + dedicated support
- Unlimited seats