Purple video player control bar with play button, volume control, progress slider, settings, share, fullscreen options, and Cinema8 logo.

Video hosting for feature announcements

Video hosting for feature announcements helps product and marketing teams turn new releases into clear, measurable video campaigns. Host product update videos with Cinema8, demonstrate new functionality with professional branded playback, add clickable CTAs that guide viewers towards the feature and use detailed analytics to understand how customers engage with every announcement.

Trusted by leading brands around the world

Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Roquette
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Pegasus
Cinema8 Customer - Iyzico
Cinema8 Customer - Diverse Voice
Cinema8 Customer - Iff
Cinema8 Customer - Nordex
Cinema8 Customer - MyTechnic
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Roquette
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Pegasus
Cinema8 Customer - Iyzico
Cinema8 Customer - Diverse Voice
Cinema8 Customer - Iff
Cinema8 Customer - Nordex
Cinema8 Customer - MyTechnic
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Feature announcement videos give customers a faster way to understand what has changed, how a new capability works and why it matters. Cinema8’s video hosting gives product and marketing teams a dedicated place to manage product update videos and distribute them across websites, release notes, emails and campaigns. Clickable CTAs can direct interested viewers towards the new feature, while detailed analytics reveal how audiences engage with each announcement.

Improve your feature announcements

How to host feature announcement videos with Cinema8

Turn product updates into focused video experiences that show customers what is new, explain the value clearly and give interested viewers a direct route to explore the feature.

Step 1

Upload feature announcements, release walkthroughs and product update videos to Cinema8, creating a dedicated home for launch content that can be reused across your product marketing channels.

Step 2

Add clickable CTA buttons to announcement videos, directing viewers to try the new feature, read supporting documentation, visit a product page or take another relevant action while interest is high.

Step 3

Distribute feature videos across websites, release notes, emails and campaigns, then use Cinema8 analytics to understand how viewers engage and which product announcements generate the strongest interest.

Why use Cinema8 for video hosting for feature announcements?

Cinema8 gives product and marketing teams dedicated video hosting tools for presenting new functionality clearly and connecting each announcement with a meaningful next step. Add clickable CTAs that direct viewers towards the feature or supporting resources, use branded playback across launch channels and analyse viewing behaviour to understand which announcements and product updates generate genuine audience interest.

How Cinema8 improves feature announcement videos

Guide viewers towards new features with clickable in-video CTA buttons.

Measure which product announcements capture attention with detailed video analytics.

Deliver consistent, branded feature videos across your product marketing channels.

Announce product updates across launch channels

Create one professionally hosted feature announcement and distribute it across release notes, product pages, email campaigns and other launch channels. Keep playback and branding consistent wherever customers discover the latest product update.

Cinema8's sharing options are being looked at for a feature announcement video. These include embedding, social shares, and personalised links.
Drive customers to try new features

Turn awareness into product adoption with clickable CTA buttons inside feature videos. Give interested customers a direct route to try the feature, explore supporting documentation or visit the relevant product page.

CTA buttons are being added to a feature announcement video hosted inside Cinema8's platform.
Measure interest in product updates

Use Cinema8 video analytics to understand how customers respond to different announcements. Compare viewing behaviour across releases, identify where attention drops and discover which feature videos generate the strongest audience engagement.

Feature announcement videos are being compared with Cinema8's video analytics tools.
★★★★★

Discover why businesses use Cinema8 to deliver feature announcements that drive viewer engagement.

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Starter

$12

per month billed annually

Everything in Free, plus:

  • Lead gen forms with CRM/email integration
  • 360 degree interactive video support
  • Unlimited screen recording
  • Customisable video player
  • 1TB bandwidth

Pro

$24

per month billed annually

Everything in Starter, plus:

  • Sticky hotspots for moving objects
  • AI chaptering + SEO metadata
  • AI-powered speech search
  • Video heatmaps + advanced reports
  • 2TB bandwidth

Pro Plus

$84

per month billed annually

Everything in Pro, plus:

  • FTP upload for video libraries
  • Webhook-based event notifications
  • Domain restriction
  • Priority + dedicated support
  • Unlimited seats

Frequently asked
questions (FAQs)

Have another question?

Video hosting for feature announcements gives product and marketing teams a dedicated platform for hosting and distributing videos about new features, improvements and releases. Cinema8 helps teams deliver professional product update videos across websites, release notes and campaigns while measuring how customers engage with each announcement.
A feature announcement video should clearly show what has changed, demonstrate how the feature works and explain why the update is useful to customers. Focused product demonstration videos can give viewers the practical context they need to understand new functionality without turning the announcement into a lengthy tutorial.
Feature announcement videos can support adoption by showing customers how new functionality works and giving them a clear next step. Cinema8 lets teams add clickable CTA buttons that direct interested viewers towards the feature, supporting documentation or another relevant destination directly from the video.
Cinema8 analytics help product and marketing teams understand how audiences watch individual feature announcements, including viewing behaviour and where engagement changes. Comparing performance across product updates can reveal which releases attract attention and where future announcement videos may need clearer explanations or stronger positioning.
Feature announcement videos can be distributed across product pages, websites, release notes, email campaigns, documentation and compatible community channels. For products with technical audiences, teams can also use video hosting for developer communities to make detailed walkthroughs and supporting technical resources available beyond the initial feature launch.