Shoppable video for online stores
Cinema8 helps online stores transform product videos into interactive shopping experiences by adding hotspots, product descriptions and in-video add-to-cart actions. Shoppers can explore items directly inside the video, compare features and add products to their basket without switching pages. This reduces friction, supports quicker decisions and helps ecommerce teams create more effective product pages and campaign content that drives measurable sales.
Trusted by leading brands around the world
Cinema8 allows online stores to create interactive shopping journeys by adding product hotspots, overlays and shoppable elements to their existing videos. With Cinema8’s shoppable video tools, shoppers can tap on products as they appear, open quick details or add items to a basket without navigating away. This shortens the path from discovery to purchase and helps online stores increase engagement on product pages, category pages and campaign landing pages. It’s a practical way to improve conversions using video content.
How to create shoppable videos for online stores
Add interactive product tags, overlays and cart actions to your videos using Cinema8’s tools to support smoother ecommerce journeys.
Upload your product video to Cinema8 and open it in the interactive editor. Add hotspots or sticky hotspots over each item to highlight products shoppers can explore while watching.
Attach product details, pricing, variant options or add-to-cart actions to each hotspot. Use overlays to give shoppers quick context without leaving the video.
Preview the video to confirm hotspot placement, tracking, and timing. Once complete, share the video or embed it on relevant online store pages.
Why use Cinema8’s shoppable video tools for online stores?
Cinema8 enables online stores to create frictionless shopping experiences by placing product details and add-to-cart actions directly inside their videos. This helps shoppers compare items, understand features and build their basket without navigating between multiple pages. With simple drag-and-drop tools, ecommerce teams can turn existing product clips, tutorials or social-style videos into high-impact assets that support faster decisions and increase the likelihood of conversion on product and category pages.
How Cinema8 helps online stores through shoppable videos
Shorten the path from viewing a video to purchasing items
Show product information directly inside the video
Increase conversions across product and category pages
Online stores can embed shoppable videos on product detail pages to help shoppers understand fit, features and variants more quickly. Hotspots let viewers explore key details or add items to their basket instantly, creating a smoother decision-making process and reducing the need to scroll through lengthy descriptions or separate galleries.
Adding shoppable videos to category pages helps shoppers compare items in context, understand differences and build their basket directly from the video. This creates a more dynamic browsing experience and supports higher engagement for ranges with similar styles or features.
Many online stores create short videos for social channels, but those clips lose value once posted. Cinema8 lets teams repurpose them by adding product tags, interactive overlays and add-to-cart actions, turning lightweight footage into conversion-focused assets ideal for landing pages or seasonal campaigns.
See why other businesses use Cinema8 to create smoother videos and more efficient shopping experiences.
During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.
Jay Yalung
Art Director, Marketing and E-Commerce / Leica Geosystems
Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.
Chi-Ming Tan
Unit Lead Lecturer LCCA / London College of Contemporary Arts
Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.
Sarah Moody
Communications Coordinator / Mississippi State University
Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.
Michel Sohel
Media Consultant / Eastern Michigan University
Starter
$12
per month billed annually
Everything in Free, plus:
- Lead gen forms with CRM/email integration
- 360 degree interactive video support
- Unlimited screen recording
- Customisable video player
- 1TB bandwidth
Recommended
Pro
$24
per month billed annually
Everything in Starter, plus:
- Sticky hotspots for moving objects
- AI chaptering + SEO metadata
- AI-powered speech search
- Video heatmaps + advanced reports
- 2TB bandwidth
Pro Plus
$84
per month billed annually
Everything in Pro, plus:
- FTP upload for video libraries
- Webhook-based event notifications
- Domain restriction
- Priority + dedicated support
- Unlimited seats