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Shoppable video for businesses

Cinema8's video hosting platform enables businesses to turn standard videos into interactive, shoppable experiences. You can add clickable tags, product cards or service CTAs that guide viewers directly to purchase pages, enquiries or booking flows. These elements appear at the right moment and help users take action without navigating away, improving conversions across websites, landing pages and campaign content.

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Trusted by leading brands around the world

Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Roquette
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Pegasus
Cinema8 Customer - Iyzico
Cinema8 Customer - Diverse Voice
Cinema8 Customer - Iff
Cinema8 Customer - Nordex
Cinema8 Customer - MyTechnic
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Roquette
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Pegasus
Cinema8 Customer - Iyzico
Cinema8 Customer - Diverse Voice
Cinema8 Customer - Iff
Cinema8 Customer - Nordex
Cinema8 Customer - MyTechnic
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Cinema8’s shoppable video tools let businesses add interactive elements to their videos, enabling viewers to take action the moment interest is highest. You can place product cards, service details or clickable CTAs directly inside the video and route users to enquiry forms, booking flows or purchase pages. These interactions help businesses simplify decision-making, shorten conversion paths and present information more clearly across landing pages, product demos and campaign content. Engagement analytics then show which elements drive the strongest results.

Add shopping actions to your video

How to create shoppable videos for businesses

Use Cinema8’s shoppable video tools to add clickable elements and guide viewers to the right action.

Step 1

Upload your video to Cinema8 and open it in the interactive editor to begin placing product tags, service cards or CTAs.

Step 2

Add clickable overlays that integrate with your ecommerce or booking tools or link to purchase pages, enquiry forms, or relevant product information.

Step 3

Publish your shoppable video to your website, landing page or campaign hub and track engagement through the analytics dashboard.

Why use Cinema8’s shoppable video tools for businesses?

Cinema8 helps businesses turn videos into conversion-ready assets by adding interactive elements that prompt viewers to take action at the right time. Shoppable overlays, product cards and service CTAs make it easier for users to explore offerings, request details or proceed to purchase without leaving the video. These interactions help shorten decision journeys, improve clarity across product or service explanations and support stronger performance across campaign, demo and landing-page content.

How Cinema8 supports shoppable video for businesses

Add clear, clickable actions inside any video

Guide viewers to enquiry, booking or purchase flows

Understand engagement to refine messaging

Turn product demos into actionable sales content

Businesses can add clickable CTAs and in-video shopping carts to their product demos, helping viewers move directly from understanding a capability to requesting a quote, purchasing a product or viewing detailed specifications. This makes demos more interactive and improves the handoff from interest to action.

Enhance your product demos
Guide prospects to the right service tier or package

Service-based companies can use shoppable videos to present pricing tiers, support packages or consultation options inside the video itself. Viewers can tap to compare plans or book a call instantly, creating a smoother and more informative evaluation process.

Create tier-based actions
Someone is using Cinema8's video hosting platform and interactive tools to add CTA buttons to their shoppable business video.
Drive enquiries from thought-leadership and awareness videos

Businesses producing thought-leadership content (such as expert insights, process explainers or industry overviews) can add CTAs that link viewers to relevant services, products, or consultation forms. Instead of asking viewers to search for next steps, shoppable elements present clear actions at the right moment, helping teams convert early-stage interest into qualified enquiries.

Add enquiry actions
A business's shoppable video is playing through Cinema8's video hosting platform. Viewers have a number of options for clickable buttons to encourage them to take different purchase actions.
★★★★★

See how businesses use Cinema8 to turn videos into clear, action-driven assets.

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Starter

$12

per month billed annually

Everything in Free, plus:

  • Lead gen forms with CRM/email integration
  • 360 degree interactive video support
  • Unlimited screen recording
  • Customisable video player
  • 1TB bandwidth

Get Starter now

or start 14 days free trial

Pro

$24

per month billed annually

Everything in Starter, plus:

  • Sticky hotspots for moving objects
  • AI chaptering + SEO metadata
  • AI-powered speech search
  • Video heatmaps + advanced reports
  • 2TB bandwidth

Get Pro now

or start 14 days free trial

Pro Plus

$84

per month billed annually

Everything in Pro, plus:

  • FTP upload for video libraries
  • Webhook-based event notifications
  • Domain restriction
  • Priority + dedicated support
  • Unlimited seats

Get Pro Plus now

or start 14 days free trial

Frequently asked
questions (FAQs)

Have another question?

Shoppable video lets businesses present key actions directly inside their content, reducing the number of steps required for viewers to explore products, services or next-stage resources. With Cinema8's video hosting and interactive video platform, teams can add clickable CTAs, feature tags and service cards that lead to enquiry forms, booking tools, pricing pages or downloads. This keeps viewers engaged, shortens decision-making paths and increases the likelihood that prospects take meaningful action at the moment they understand the value being presented.
Shoppable video is just as effective for service providers, SaaS companies, and B2B organisations. Instead of linking to product pages, businesses can route viewers to consultation forms, demo bookings, support resources or plan comparisons. Cinema8’s interactive overlays can display service tiers, package details or key features, enabling prospects to take the next step without leaving the video. This makes service explanations clearer and helps teams drive action quickly.
Many businesses have multi-layered products or service options that require explanation. Cinema8 allows organisations to add contextual shoppable overlays, clickable breakdowns and guided CTAs inside their videos, helping viewers follow the information step by step. When users can open details, access resources, or purchase a product at the right moment, they’re less likely to feel overwhelmed by complex offerings. This structure makes both product positioning and service clarity significantly stronger
Shoppable videos work particularly well on landing pages, product or feature explainers, pricing sections, onboarding hubs, and campaign pages. By placing interactive elements in environments where viewers have clear intent (such as evaluating a service tier or learning how a tool works), businesses can drive higher conversions. Because Cinema8 enforces the interactive layer wherever the video is embedded, teams can confidently publish shoppable content across their website, knowledge bases or branded microsites.