Conditional logic tools
Cinema8’s conditional logic provides an intelligent development environment for interactive video. Combine conditional decision points with variables and triggers to personalise viewer journeys, automate outcomes, and connect with real-time data for smarter, more dynamic experiences.
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Bring intelligence to your videos with Cinema8’s conditional logic. Capture interactions, apply rules, and automate responses to create adaptive experiences that deliver measurable impact.
Create logic with variables
Use conditional logic to set video variables that track viewer behaviour, inputs, or progress. Apply these variables throughout your videos to unlock personalised paths, trigger targeted actions, and create experiences that adapt intelligently to every interaction.
Automate video behaviour with conditional actions
Cinema8’s no-code conditional actions enable you to automate video behaviour. Use conditional logic to evaluate variable values and trigger outcomes such as launching overlays, branching to new scenes, or activating widgets, using data from inside or outside the video.
Synchronise data across systems
With two-way data synchronisation, conditional decisions allow you to connect your videos to the wider tech stack. Import external information or export viewer interactions, then apply this data to guide outcomes. Keep your training, CRM, and analytics platforms aligned with every viewer choice.
Connect variables through widgets and APIs
Cinema8 lets you create and share variables across widgets, APIs, and interactive elements. Fill variables with data from third-party integrations or custom tools, then apply them in conditional logic to drive connected, adaptive video experiences across projects.
Who should use conditional logic?
E-learning designers
Personalise lessons with adaptive scenarios, giving learners customised paths and reinforcing knowledge through interactive questions and conditional decision points.
HR and training managers
Simulate workplace challenges and onboarding scenarios, capturing employee decisions to measure comprehension and improve learning programmes.
Marketing and product teams
Deliver personalised demos and interactive campaigns that adapt to viewer choices, guiding customers toward the right solution.
Featured video showcases
Frequently asked
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Conditional logic in video is the process of making your content respond to viewer behaviour or data inputs in real time. Instead of showing the same linear sequence to every viewer, conditional decisions allow you to apply rules, triggers, and variables that determine what happens next. This creates personalised, branching video experiences that feel more relevant and engaging.
With Cinema8, conditional logic is built into an intelligent development environment that captures interactions and turns them into data you can act on immediately. Book a demo today to learn more about our conditional logic tools.
Branching videos let you map out multiple viewer paths in interactive videos, typically with decision points that lead to pre-defined outcomes. Conditional logic takes this further by applying variables, conditions, and data-driven rules that adapt content dynamically. For example, instead of only offering two branching choices, you can use a viewer’s previous answers, demographic data, or system inputs to tailor the next scene. This makes conditional logic more powerful than traditional branching, enabling deeper personalisation and more precise control over viewer journeys.
Conditional decisions in Cinema8 are designed to be fully no-code. The platform provides a visual environment where you can set rules, define conditions, and apply variables through drag-and-drop tools. This makes conditional logic tools accessible to training teams, marketers, and educators who may not have programming experience. While developers can extend projects with API connections and advanced integrations, most users can create highly dynamic video experiences without writing a single line of code.
Variables are at the core of conditional logic in Cinema8. They act as data carriers that capture information from viewer interactions, widgets, or third-party systems. These variables can then be compared, evaluated, or used to trigger conditional decisions inside the video. For example, a variable might record a viewer’s quiz score and then direct them to additional content if they scored below a threshold. This approach makes every video more intelligent, adaptive, and data-driven, supporting both learning outcomes and marketing goals.
Conditional logic is most effective when integrated with your existing technology stack. Cinema8 supports connections with third-party applications and APIs, allowing you to import external data or export viewer interactions. This means conditional decisions in your videos can draw on CRM data, learning records, or customer information to create highly personalised journeys. At the same time, Cinema8 lets you track viewer actions inside the video and send them back to your systems for reporting, automation, or campaign tracking, making conditional logic a true bridge between video and enterprise tools.
Get in touch with our team today to learn more about conditional decisions, or book a demo and experience our tools first-hand.
Training content becomes far more effective when conditional logic is applied. Instead of offering a single, linear module, learners can be guided through adaptive paths that respond to their performance. For example, conditional decisions can redirect someone who answers incorrectly to additional resources, while fast-tracking others who demonstrate mastery. Variables can also capture learner inputs and sync with an LMS or HR system for tracking. This creates more engaging interactive videos for training while giving managers actionable insight into employee progress.
The impact of conditional logic can be measured through detailed analytics and variable tracking. Every interaction, from decision points to variable inputs, is recorded, giving you visibility into how viewers navigate the experience. These insights show which rules are most effective, where viewers stop watching or participating, and which personalised paths drive the best outcomes. By combining conditional logic data with your analytics or LMS reports, you can refine future projects and demonstrate measurable ROI for interactive video initiatives.
Cinema8’s conditional logic gives you the tools to design intelligent, adaptive video experiences that personalise every journey and connect directly with your systems. Start creating data-driven videos today.