Purple video player control bar with play button, volume control, progress slider, settings, share, fullscreen options, and Cinema8 logo.

360 video for ecommerce

Cinema8 helps ecommerce brands showcase products with interactive 360 videos that customers can explore from every angle. Upload immersive product footage, then add hotspots, CTAs, or “Buy Now” overlays to turn views into sales. With branding options, analytics, and secure hosting, your 360-degree product experiences enhance customer confidence, reduce returns, and improve conversions across online stores and campaigns.

Trusted by leading brands around the world

Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Cinema8’s interactive 360 video tools help ecommerce brands transform product pages into immersive experiences. Upload 360-degree product videos, then enrich them with hotspots, CTAs, and clickable overlays that let customers zoom in on details or purchase instantly. Secure hosting ensures videos play seamlessly on any device, while branding tools keep content consistent. With built-in analytics, you can track how shoppers engage and optimise experiences to increase conversions.

Create 360 product videos

How to use 360 video in ecommerce with Cinema8

Transform product pages into interactive experiences by adding hotspots, branding, and shoppable CTAs to 360-degree videos.

Step 1

Upload your 360-degree product videos into Cinema8’s dashboard via direct upload, bulk import, or API, and store them securely in your library.

Step 2

Enhance videos by adding branding, product tags, or clickable hotspots. Insert CTAs such as “Buy Now” or links to detailed product information.

Step 3

Embed your interactive 360 videos on product pages or campaigns. Track performance with analytics to see how shoppers engage and optimise for conversions.

Why ecommerce brands use Cinema8 for 360 video

Cinema8 helps ecommerce businesses showcase products in a more immersive way. With 360-degree video, customers can explore items from every angle, improving confidence and reducing returns. Interactive features such as hotspots, CTAs, and shoppable overlays turn product exploration into instant purchasing opportunities. Secure hosting, cross-device support, and analytics ensure every 360 video delivers both engagement and measurable results.

How Cinema8 improves ecommerce with 360 video

Immersive product exploration from all angles

Shoppable CTAs for instant purchasing

Analytics to optimise customer journeys

Product detail pages

Embed 360 videos directly on product detail pages to give shoppers a complete view. Customers can explore items from every angle, boosting confidence in their purchase decisions and reducing the likelihood of returns.

Cinema8's 360 video tools have been used to create a video, displaying the same features that can be applied to ecommerce content.
Shoppable marketing campaigns

Use 360-degree videos in your marketing campaigns to showcase new collections or product launches. Add hotspots and CTAs to encourage instant purchasing, turning campaigns into interactive shopping experiences.

A customer is using a VR headset to interact with an ecommerce company's video. There are interactive hotspots representing what the customer is seeing in the video.
Immersive brand experiences

Design immersive shopping experiences for seasonal promotions or high-value products. 360 video with interactive overlays helps customers engage more deeply with your brand, making online shopping more memorable and impactful.

Cinema8's video player is shown with overlay text such as "ads", a money symbol, and a server, representing the monetisation and security features for ecommerce companies creating 360 videos.
★★★★★

See why brands use Cinema8 to create interactive video experiences

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Starter

$12

per month billed annually

Everything in Free, plus:

  • Lead gen forms with CRM/email integration
  • 360 degree interactive video support
  • Unlimited screen recording
  • Customisable video player
  • 1TB bandwidth

Pro

$24

per month billed annually

Everything in Starter, plus:

  • Sticky hotspots for moving objects
  • AI chaptering + SEO metadata
  • AI-powered speech search
  • Video heatmaps + advanced reports
  • 2TB bandwidth

Pro Plus

$84

per month billed annually

Everything in Pro, plus:

  • FTP upload for video libraries
  • Webhook-based event notifications
  • Domain restriction
  • Priority + dedicated support
  • Unlimited seats

Frequently asked
questions (FAQs)

Have another question?

360 video allows customers to explore products from every angle, creating a more realistic shopping experience. This builds trust, increases buyer confidence, and often reduces returns by helping shoppers better understand size, design, and features before purchase. Cinema8 makes it easy to embed 360 video directly on product pages.
Shoppable CTAs and hotspots can be added to 360 videos in Cinema8, allowing customers to click on the products, add to cart, view details, or explore related products while watching. This transforms product videos into interactive sales tools, increasing engagement and conversions directly from your ecommerce store.
Cinema8 provides an embed code that allows you to place 360 videos directly on product or landing pages. Videos play seamlessly across devices, and branding tools ensure the experience feels consistent with your online store’s design and identity.
Cinema8’s 360 videos are optimised for mobile, desktop, and tablets. Adaptive playback ensures customers can explore products smoothly regardless of device or connection speed. This ensures your product experiences are accessible and engaging for all shoppers, wherever they are browsing.
Cinema8 includes built-in analytics that track how shoppers engage with 360 product videos. You can see what features customers explore most, how long they interact, and whether they click embedded CTAs. These insights help optimise product pages and improve conversion rates.