A B2B business 360 video shows a pop-up with information about an investment property. Viewers can click on different elements to learn more.

Purple video player control bar with play button, volume control, progress slider, settings, share, fullscreen options, and Cinema8 logo.

360 video for B2B businesses

Cinema8 helps B2B businesses showcase products and services with interactive 360 videos. Upload immersive content for product demos, training, or virtual showrooms, then add hotspots, CTAs, or forms to capture leads. With secure hosting, branding tools, and analytics, you can share professional experiences that build trust, impress clients, and provide sales teams with measurable insights into engagement and buyer intent.

Trusted by leading brands around the world

Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR
Cinema8 Customer - UCLA
Cinema8 Customer - Mississippi State University
Cinema8 Customer - Linnaeus University
Cinema8 Customer - Gulbenkian Science
Cinema8 Customer - Eastern Michigan University
Cinema8 Customer - Leica
Cinema8 Customer - Siemens
Cinema8 Customer - Twin
Cinema8 Customer - BAU
Cinema8 Customer - Brim
Cinema8 Customer - Ceinsa
Cinema8 Customer - Diverse Voice
Cinema8 Customer - OpenSky
Cinema8 Customer - Nordex
Cinema8 Customer - AM
Cinema8 Customer - MyTechnic
Cinema8 Customer - Maryfree
Cinema8 Customer - DVI Group
Cinema8 Customer - Hill and Knowton
Cinema8 Customer - QNB
Cinema8 Customer - SOCAR

Cinema8’s interactive 360 video platform helps B2B businesses present products and services in a more immersive and persuasive way. Upload 360-degree product demos, training content, or virtual tours, then add hotspots, captions, and CTAs to guide prospects through key features. With secure hosting and branding options, videos can be shared directly with clients or embedded in sales pages. Built-in analytics give sales teams insights into how buyers engage, helping refine strategies and boost conversions.

Create B2B 360 videos

How B2B businesses create immersive 360 videos with Cinema8

Turn demos, training, or virtual tours into interactive 360 videos with hotspots, CTAs, and branding to engage clients and partners.

Step 1

Upload your 360-degree B2B content into Cinema8’s secure library via direct upload, bulk import, or API.

Step 2

Add branding, captions, and interactive hotspots as well as CTAs or lead forms to guide prospects and capture valuable business insights.

Step 3

Share your 360 video securely with clients via links or embed it in sales pages. Track analytics to measure engagement and buyer intent.

Why B2B companies use Cinema8 for 360 video

Cinema8 helps B2B businesses deliver immersive product demonstrations, virtual tours, and interactive presentations that build trust and accelerate sales. With 360 video, prospects can explore solutions in detail, while CTAs and lead forms capture intent. Secure hosting and analytics ensure every video looks professional, reaches the right audience, and provides measurable insights for sales and marketing teams.

How Cinema8 improves 360 video content for B2B businesses

Immersive demos that build client trust

Interactive CTAs and lead capture forms

Analytics for sales and marketing insights

Product demonstrations for sales

Create immersive 360 product demos that let prospects explore features and details at their own pace. Add CTAs and hotspots to guide them through benefits and capture leads, making demos more persuasive and measurable.

A B2B company's product demonstration has been created with the ability to rotate the product; made possible through Cinema8.
Virtual showrooms and tours

Build virtual showrooms or facility tours with 360 video. Prospects and partners can explore products, spaces, or equipment remotely, experiencing an interactive walk-through that strengthens trust and reduces the need for in-person visits.

A B2B company has added interactivity to their 360 showroom video with Cinema8's tools. Customers can navigate the environment by clicking interactive arrows.
Training and onboarding content

Deliver training and onboarding materials through interactive 360 video. Employees or partners can engage with content more effectively, using hotspots, captions, and branching paths to explore topics, ensuring knowledge retention and consistent delivery.

Cinema8's branching tools are being used to create a B2B interactive 360 video for training.
★★★★★

See how companies use Cinema8 to produce immersive videos

During travel restrictions, Cinema8 proved valuable as a tool. Its platform offered straightforward yet complete tools, allowing us to give virtual demonstrations of our solutions in a secure and efficient way.

Jay Yalung

Art Director, Marketing and E-Commerce / Leica Geosystems

Cinema8 software engaged and motivated students with 360-degree videos at the Tate Gallery, featuring past student projects. Staff support was responsive and helpful with training. A valuable tool for educational institutions.

Chi-Ming Tan

Unit Lead Lecturer LCCA / London College of Contemporary Arts

Cinema8 has been instrumental in compiling all of the videos for a research project on employment for the blind or visually impaired, by offering an easy-to-use web-based platform for building Interactive Videos.

Sarah Moody

Communications Coordinator / Mississippi State University

Cinema8 was chosen for its ease of use and ability to create interactive videos through an intuitive interface. The team received great support and reasonable pricing. leading to a renewal of their partnership. Cinema8's support helped them meet project deadlines.

Michel Sohel

Media Consultant / Eastern Michigan University

Starter

$12

per month billed annually

Everything in Free, plus:

  • Lead gen forms with CRM/email integration
  • 360 degree interactive video support
  • Unlimited screen recording
  • Customisable video player
  • 1TB bandwidth

Pro

$24

per month billed annually

Everything in Starter, plus:

  • Sticky hotspots for moving objects
  • AI chaptering + SEO metadata
  • AI-powered speech search
  • Video heatmaps + advanced reports
  • 2TB bandwidth

Pro Plus

$84

per month billed annually

Everything in Pro, plus:

  • FTP upload for video libraries
  • Webhook-based event notifications
  • Domain restriction
  • Priority + dedicated support
  • Unlimited seats

Frequently asked
questions (FAQs)

Have another question?

360 video content gives prospects a complete view of products or services, making demonstrations more engaging and persuasive. Clients can explore features in detail, which builds trust and reduces sales friction. Cinema8 also lets you add CTAs and lead forms, turning engagement into measurable sales opportunities.
Cinema8 includes privacy controls that allow businesses to share 360 videos securely with selected B2B audiences. Whether for private product demos, invite-only tours, or internal presentations, B2B companies can control access while maintaining a professional, branded experience. This flexibility ensures content is secure and audience-specific.
360 video is ideal for product demonstrations, facility tours, training, and interactive presentations. Businesses can use it to explain complex solutions visually, showcase equipment, or onboard partners effectively. Cinema8 enhances these experiences with hotspots, captions, and CTAs to keep content interactive and measurable.
Cinema8 provides detailed analytics that show how clients engage with 360 videos, including interaction points, viewing duration, and CTA clicks. These insights help B2B sales and marketing teams understand buyer intent, refine messaging, and optimise content for greater impact in the sales cycle.
Cinema8 ensures B2B 360 videos play smoothly on desktop, mobile, and tablets with adaptive playback, as well as supports VR environments such as VR headsets. This makes it easy for busy professionals to view demos and presentations wherever they are, ensuring accessibility and consistency in client communications.