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TitleTextWHAT IS INTERACTIVE VIDEO?
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  • Interactive video, at its most basic, is video that you can interact with. Video is already well established as the most engaging media, whether it’s used for learning, marketing or sales.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • Interactive video creates 66% more engagement and 44% longer viewing time.
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