If you are in the fast-moving consumer goods (FMCG) sector, you know how hard it is to get the attention of customers and build brand loyalty. Shoppable interactive videos have tremendous potential for brands to more effectively engage with their consumers, boost sales, and build long-term brand awareness. Cinema8 offers the most easy to use platform for creating high impact interactive videos tailor-made to the needs and desires of FMCG customers.
The global FMCG sector will reach over $15 trillion in value by 2025. Interactive video is a powerful tool to unlock this enormous niche:
Shoppable videos are the most advanced tool to sell FMCGs online. With interactive elements embedded within, shoppers can instantly find out more about the product while watching the video, and click on pop-ups that directly lead to the checkout page - a seamless experience from first impression to sale. In addition, shoppable videos have multiple other uses:
A number of top global multinationals are already using shoppable videos to engage tens of millions their customers interactively, including Estée Lauder, Benetton, Intermarché, Tag Heuer and Maybelline among dozens of others.
Cinema8 offers you a state of the art platform for making interactive and shoppable videos quickly, affordably, and without any previous knowledge of coding or videomaking. The platform features library of 1000+ interactivity widgets which you can integrate into any video, making it into a memorable shopping experience for your customers. Add clickable informative areas, popups, sound effects, or create buttons to trigger purchasing actions. Embed the “add to cart” button into any website and let customers move products they see in the video directly into the basket, and then through the checkout process - a seamless buying experience with less friction and significantly higher conversion rates.
Turn normal videos into immersive, interactive, and highly engaging interactive experiences. Branching with native video clicks , image clicks , question answers or without any action ? Conditional or Programatic Branching ? Everything is possible within Cinema8
1000+ Design Elements
A constantly evolving library of ready-to-use plug & play module library with customisation options.
360° Video / VR Capability
Add interactivity elements to 360° videos for mobile, desktop, and VR environments. Engaging 360° videos, ideal for 360 virtual tours, orientation programs, showcasing real estate, exploring touristic destinations, and more.
Drag & Drop, No-Code
Users just drag and drop the elements they want onto the video - a simple, direct and fast process, without any coding involved.
Comprehensive Video Analytics
Tools to collect, analyse, understand, and act upon the data collected from your audience’s engagement with your interactive videos.
AI / Smart Hotspots & Overlays
Use object & motion detection , object tracking machine learning algorithms to create smart interactive video solutions.
Open Development Environment
Cinema8 widget development architecture & open development environment provides users with exceptional flexibility and a developer-driven ecosystem.
Enterprise Grade Video Streaming
Video CDN, VOD, Live Streaming, 360 Video, OTT, Dynamic Audio/Subtitle management and more with Enterprise Grade security options.