Deliver life-like tours with interactive 360 videos
Unleash the power of immersive experiences in full 360° with Cinema8’s AR/VR compatible, no-code Interaction Designer.
Transform how your audience interacts with your videos. With Cinema8’s Interactive 360° videos, viewers are not just watching a scene; they're a part of it in a life-like scenario —exploring, learning, and engaging in ways that traditional video can't match.
Limitless interactivity
Offer interactive tours of facilities, tourism hotspots, car showrooms, with clickable hotspots and personalisation features. Allow your audience to explore additional information with pop-up elements, without leaving the video.
Showcase new insights with pop-up cards
Provide instant, in-depth insights about a company's values, structure or safety protocols, making critical information readily accessible. Incorporate advanced call to actions within the 360 environment.
Embedded videos and other media
Integrate additional guides, company history or further product exploration features within your 360 video, creating a layered and informative experience.
Optimise video strategies with advanced analytics
Measure viewer engagement and gain deep insights with advanced analytics that track how users interact with your 360 videos.
Transform passive viewing into immersive, engaging 360 journeys with Cinema8’s Interaction Designer. Deliver personalised, memorable experiences that boost brand loyalty and enhance learning outcomes.
E-learning designers
Empower your viewers to learn in a deeply personalised way, in their own pace, using interactive 360 videos with branching narratives and assessments.
Marketing teams
Enhance customer engagement with interactive 360 product or locations tours and promotional journeys. Utilise branching to tailor content dynamically, making every marketing campaign uniquely responsive to viewer choices.
HR and Corporate Communications
Eliminate the additional costs of site visits and coordinating diaries with 360 interactive onboarding. Incorporate branching scenarios that guide new hires through custom learning paths, improving information retention and sense of belonging.
Featured video showcases
Frequently asked questions (FAQs)
Have another question?
An interactive 360 video is an immersive video format that lets viewers explore a scene in every direction—up, down, left, and right—while also interacting with elements within that environment. Unlike standard 360 videos, interactive versions layer in clickable hotspots, menus, branching paths, or informational pop-ups that respond to viewer input.
These videos are ideal for experiences where exploration and decision-making are central, such as virtual tours, product walkthroughs, or training simulations. Viewers become active participants in the video, which often leads to higher engagement and retention.
Cinema8 supports full interactive functionality within 360 videos; giving you the tools to build immersive experiences that inform, engage, and convert. Choose a plan and start making your 360 videos more engaging.
To create interactive 360 video experiences, you start by producing or uploading a 360-degree video and then layering interactive elements onto it using a compatible video platform. These elements may include hotspots, navigation menus, clickable objects, branching paths, or embedded forms that allow viewers to actively explore the content.
Cinema8 makes this process easy by giving you a drag-and-drop video editor designed specifically for interactive video. You can place clickable zones within the 360 environment, add pop-ups or info panels, and guide viewers through immersive, decision-based journeys. It’s all browser-based and requires no advanced technical skills.
Explore Cinema8’s plans to build immersive, clickable 360-degree experiences that keep your audience engaged or contact our team for expert guidance.
360 video and virtual reality (VR) both offer immersive experiences, but they differ in how much control the viewer has.
A 360 video allows viewers to explore in all directions within a fixed point of view by using a mouse, mobile screen, or by moving their device. It's highly accessible and doesn’t require specialised hardware. VR, on the other hand, is a fully immersive environment that typically requires a headset, enabling users to move through spaces and interact with 3D environments in real time.
Cinema8 supports the creation of interactive 360 video experiences that are fully compatible with AR/VR headsets for even more immersive viewing. You can incorporate clickable hotspots, video branching, and layered content for training, walkthroughs, and branded storytelling. Choose a plan to start creating interactive and immersive 360-degree videos.
You can add hotspots or clickable areas in a 360 video using an interactive video platform that supports spatial tagging and dynamic layering. These tools let you anchor interactive elements such as buttons, labels, info cards, or links, directly within the immersive environment, so viewers can click or tap specific areas as they explore.
Cinema8 makes this process intuitive with its drag-and-drop video tools. You can place hotspots at any angle in the 360-degree space, customise the behaviour of interactive elements, and set when they appear. This can be used to highlight product features, guide viewers through a virtual tour, or prompt next steps.
Explore Cinema8’s plans today or speak to our team to learn more about building interactive 360 experiences without writing a single line of code.
Yes, you can collect feedback or user input inside a 360 video if your platform supports interactive overlays and form elements. These tools allow you to embed questions, polls, surveys, or comment fields directly within the video environment; so users can respond without breaking immersion.
Cinema8 supports this kind of interactivity, enabling you to add forms and input fields at specific points in the 360-degree experience. Use our tools to make your 360 content immersive, responsive and data-rich.
When it comes to tracking 360-degree video interactions, Cinema8 provides detailed analytics that go far beyond basic view counts. You can see how viewers navigate within the video space, which hotspots they engage with, how long they spend in each area, and whether they complete any interactive actions (such as form submissions or quizzes).
This level of insight helps you understand what your audience watches and how they explore immersive content. It’s especially useful for evaluating scene layout, user interest zones, and retention at different points of the video.
Start using our tools today and get the clarity you need to optimise every part of your interactive 360 video experience.