Taking Enterprise Learning to the Next Level With lnteractive Videos

Enterprise learning is always developing and it should be. According to a recent survey, top learning and development professionals stated that they have never failed in ensuring that their employees have the right skills is the most important aspect. But this is easier said than done. How do you ensure that learning services are provided throughout the company in an effective manner? You can use interactive video to start a corporate learning plan. The use of IT resources through Facebook, LinkedIn and other social media has changed the way companies get their jobs done. 

From the way we shop and buy, to the way we learn and communicate information, everything is constantly evolving. Company training that can be carried out in the physical field can also be carried out online through the learning management system (LMS), personalized mobile devices and automatic learning methods. The trend of knowledge dissemination is becoming more and more popular in video channels, and courses are effectively accessed in the form of videos. 

Therefore, organizations see video as the best channel for correct information that combines their employees with customized training needs. Employees can control their own learning progress, and can access short videos as many times as needed to understand complex concepts and meet different learning styles and preferences.

Many organizations are providing video-based lectures in countless ways, such as adding video recordings for review through live meetings, providing information in real time and providing hands-on experience. Therefore, the use of video-based teaching may stimulate learners' motivation, interest, and acquisition of new skills. 

Effectiveness Of Enterprise Learning With lnteractive Videos

The concept of video-based learning is not new; people tend to learn better by conveying information visually, while learning will improve through short presentations and demonstrations. Most learning and development organizations like video because it is a recognized knowledge dissemination medium. They use a powerful LMS to deliver video content because it simplifies the process of sharing new ideas.

About 90% of employees (according to a survey) believe that video is an effective tool for delivering customized content. They believe that video provides a better learning experience compared to traditional classroom teaching methods. Organizations that use video as an e-learning training medium also attract 3 times more employees. There is no doubt that by allowing active learners to join the workforce, playing videos can support corporate learning and development. Digital learners are also familiar with adopting new technologies and new systems, thereby increasing efficiency and productivity in the workplace. This option further allows an organization to embed user comments in their video to develop a powerful performance matrix for a more engaging experience.

Benefits Of Using Video ln Corporate Enterprise Training

In this way, the video helps to better understand and learn new things. Some features and advantages of videos used for Enterprise training are listed below: 

  • A powerful medium that can broadcast video content for company training.
  • It enables the creation of rich media content to take advantage of surveys and certificates. 
  • It contains an effective and flexible workplace culture. 
  • Video supports continuous training support throughout the enterprise.
  • It improves work efficiency and employee engagement through attractive visual information. 
  • It makes e-courses available when needed so that employees can learn at their own pace. The video incorporates a variety of learning methods, including auditory, visual and kinesthetic. 
  • Use of short content usually addresses the challenges of skill gaps.
  • It can provide tailor-made content for learners on the go.

In addition to these benefits, video learning also provides an opportunity to monitor learner activities, such as the completion of the video. This helps to track the informal learning process at the individual level. Research shows that video and smart training strategies enable employees to learn anytime, anywhere. 

How To Make Effective And lnteractive Enterprise Learning Videos

interactive e-learning videos

Even if you have never made a video, you can make an efficient and interactive enterprise learning video. The key is to get the right guidance through the following steps: 

Step 1: Choose A Training Video Topic

When creating a corporate enterprise learning video, the first thing to do is to choose a useful and relevant topic. People quickly get tired of videos that don’t provide relevant information, so it’s important to choose topics that are of interest and important to your audience. In fact, research shows that the first reason people continue to watch videos is because they are really interested in the topic. You must have a thorough understanding of the audience and their needs. Spend some time to determine the topics they are most interested in or in need of help. Adjust your research methods according to the location and size of your audience.

Step 2: Choose The Type Of Training Video You Want To Create 

The next step in creating compelling enterprise training videos is to choose a format. When starting to produce a video, please consider the available resources, timeline, and stakeholder expectations. Different types of training videos require different levels of time and energy to complete. Likewise, different formats will facilitate different types of knowledge sharing. Therefore, it is important to understand the advantages and disadvantages of each. For example, you may not want to cover a very complex topic in a micro video, and the screencast video may not be suitable for actual product demonstrations.


Screen cast is a record of the computer screen. If you are training people on new software or computer systems, this may be at least part of the video. Screencasts can range from informal to cost-conscious works. 

Micro Video

Micro videos are very short videos (five to fifteen seconds) that show a process or an idea. These miniature videos sometimes have no narration, but rely on visual effects or text on the screen. If you have many simple teaching procedures, and these procedures will not take enough time to make a longer training video, then this may be a good choice.

Step 3: Write Scripts And Plot Synopsis For Your Training Videos 

When you think about video, a clear picture comes to mind. The scenes are neatly arranged, the visual effects are neat, and you only need to say the words out loud. Of course, if you directly record the video without any preparation, then it will be obvious that all these things are not as organized and perfect as you imagine. Just because you can't make a video directly, it doesn't mean you won't really think of a great video. It just illustrates the importance of bringing these words, visual effects and scenes from your mind to paper in the form of scripts and/or plot synopsis.

The first and most important preparation task is to write scripts. Start a document in your favorite word processor and start writing what you want to say. If you want to make screenshots or mini-videos involving screen recordings, please follow the process shown in the plan. If someone in your audience is next to you, it may help you think about how to interpret this process. After writing the script, create a storyboard. The storyboard demonstrates the visual sequence of the video through simple sketches or images. Before you start recording or editing, this step will give you a better understanding of the length of the entire video.

Step 4: Record And Edit Your Training Video

After finishing all preparations, you can start recording. You also don’t have to be a video professional to get great videos. With a little practice, anyone can record excellent screen casts. And maybe you have the technology (your smartphone camera) in your pocket to record great videos for business learning

Step 5: Review And Repeat

One of the best ways to get an early video draft is to have stakeholders or colleagues review it. Through the video review, you can understand whether you are on the right path, and correct the route if necessary, before approaching the final work. It is always easier to make changes early in the project. In addition, it is the best way to ensure that other products do not have errors such as typos or design flaws. 

In conclusion, most organizations are turning to video to gain comprehensive enterprise training experience. In the past two decades, the development of video learning has not been surprising. Through digitization, the accessibility of content has been enhanced, and companies can now connect with their remote employees when needed. Video is changing the way employees facilitate learning, providing a richer experience for learners and trainers too. And for every organization that wants to improve the training experience, this is actually a win-win situation. Through video, companies can create a vibrant, innovative and efficient culture to drive competitive advantage in today's evolving market.