An online survey is a simple questionnaire you send out to your target audience. It can be about a service, product, general topic, etc. However, surveys can generate a lot of useful information for a company. They can also take the form of analytics and solve specific problems. Here are the benefits of an online interactive survey.
Fast
The time needed to answer an online survey is little more than a few minutes. That’s much quicker than traditional research methods. Hence, this information can be gathered automatically and you don’t have to wait for questionnaires. Since the questions are all laid out, the response time is almost instant.
Cheap
It’s extremely cheap to design an interactive online survey. You can do so on Google forms or other free alternatives. Hence, you don’t even need to spend money on postage. You can save resources to enter the information into a database instantly since responses are processed automatically.
Accurate
The margin of error in interactive surveys is usually slim. Since you don’t have to give away your personal information when you answer a survey, you’re likely to answer honestly. Human error is also less likely to occur since you’re answering on a computer. When answering on a sheet of paper, you could tick the wrong option by accident. On a computer, you can tick the wrong answer, quickly realize your mistake, and then change your answer without any consequences.
Offer Quick Analysis
Since all the data is automatically entered into a database, quicker analysis can be done. Graphs can be generated as well as pie charts. Participants can be split into categories faster, etc.
Easy to Use for Participants
The majority of users that have access to smartphones and computers will be able to answer a survey. Hence, this will provide a much larger database than if surveys were filled out by hand.
Great Use for Researchers
The best benefit of online surveys for researchers is that they will save time. They can increase productivity by pre-organizing all the data. The insights that can be extracted from the data will take less time. Hence, the data can be easily transferred into spreadsheets and statistical modeling software.
Easy to Style
A survey can be easily styled to imprint the brand into the user’s mind. They can be reminded of the benefits that you provide, and thus be more enthusiastic about taking the survey.
Honesty
Participants usually prefer completing online surveys rather than completing online questionnaires. By being sent targeted surveys, people can be much more willing and much more honest.
Selective
An online survey can help target a more selective audience that fits into a company’s niche. This will help to put the research into a better context.
Flexible
The ordering of the questions in an online survey can be changed. Things can be changed at short notice, if circumstances shift. Hence, it’s the perfect tool to extract information.
Online surveys are very useful when it comes to extracting information from a core audience. You can use them to your advantage because of all these reasons.