Media and Video Trends
Media is changing rapidly with the developing technology and the technology we use in daily life imposes productive potential on every person in the world. With the video opportunities offered by today's technology, people can access information much faster than we ever could. New experiences such as; 360-degree video, virtual reality, live video, interactive video, continue to change every aspect of our lives. Cinema8 is a good example for interactive video technology.
The television is being replaced by streaming platforms where people can engage much more freely with the content. The new media, which is widely replacing the traditional media, is changing people’s daily lives, as well as understanding of art and advertising with the power of video technologies and video trend culture. In this article, we will talk about new media and video trends.
New Era in Media
The new media, contains many features that differ from previous traditional media understanding as the speed, visual content, and presentation of the content are at the forefront. But more than anything the new media lets the audience engage with the content, and create it. In a competitive environment where these factors are decisive, new media users, who are the subject matter, are composed of young people who get bored quickly and attach importance to visual content. Therefore, the content produced and the way that content is presented have been the most fundamental parts of the new media.
The successful content produced in the new media is shaped primarily by the characteristics of the new media user, within the framework of the basic expectations and demands of the target audience. Instead of the unilateral and “static” content of traditional media, the content presentation is performed in such a way as to reveal the visual sides of the content depending on the multimedia features of the new media. The multimedia features, which consist of the combination of text, image, audio, and video, is formulated in line with the fact that even if the new media user is the recipient of the content, he/she wishes for the existence of a media environment to allow reproduction of that content.
Individuals, communities and institutions who constantly produce content, have made the internet, the largest repository of information in the world and human history. You can see in studies that the information has increased tremendously on the internet; In fact, this knowledge pool is used in the development of different technologies such as artificial intelligence and machine learning. The best method of presentation and easy flow of such information is a video with the developing technology we use in daily life.
Video technologies and live broadcasting, work formally to shape our future. Popular video techniques used in art, commerce and media are being consumed very quickly by people and this is why it is natural that new ideas and technologies such as virtual reality, 360-degree video, interactive video, and live video are constantly emerging in such an environment. Today, social media brands and platforms such as youtube, Netflix, and big tech companies like Google, play a big role in the development of video technologies with such innovations that are made in line with people's orientations. These developments continue to accelerate the pace of such innovations and ideas by enabling individuals to become producers.
Future of Broadcasting
With the development of internet platforms, a new dimension was brought to the traditional media approach and the understanding of broadcasting, which was used in social media, streaming platforms, and youtube, where users were actively involved in content production, was born. Diversity has increased tremendously depending on the video trends, and you can instantly see the moments and stories people share from anywhere, find and watch the streaming broadcast that appeals to you the most and you can have completely customized profiles in environments like Netflix and receive focused recommendations. All these platforms follow video trends and bring new ideas to evolve these trends. As a result, the cycle of content and information production and consumption, including individuals, has enabled everyone to create and publish their own space. The corporations have also been affected by this individualization and changed their advertising efforts to make individual-oriented works and to emphasize customer satisfaction by following these video trends.
Advertising using Video Trends
Content production based on consumer demand has enabled brands to produce short and creative advertisements that will attract the attention of the younger generations. Youtube ads play a big role in the development of ads in this way. The brands that can be effective with short advertisements that attract the attention of the users, are seeing the benefits.
Social media also uses video trends to add a different dimension to advertising by including famous people. Of course, each channel has its own celebrities and people who are famous in platforms such as youtube, twitter, Facebook, Instagram, and Twitch did not miss the advertising sector. People who published their lives on social media came to the forefront with the new term called ”influencer” by advertising brands and providing useful information. In an environment where competition is so intense, ads are shaped by these new methods and keep evolving.
We can come up with very different theories about what we will see in the future with the freedom and creativity that the Internet offers to people, but the conveniences it provides us are obvious. In the next years, there will be more live Q&A videos and paid video courses that bring education to our laptops and phones. 360-degree videos and ready virtual reality videos will give more chances to see different places, experience memories in some certain sense and experiment with new art. Brands will use more Youtube ads and make a 1:1 video to gauge their effectiveness. The video trends we see on the internet enable the rapid development and diversification of internet technologies every day. The media culture of the new generation revolves around video trends, and even more exciting innovations await us in the future.