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The New Era in Film Industry – Interactive Films

17/02/202217/02/2022
CreativityCreativity
8 min read8 min read
Written by Cinema8
@Cinema8

The New Era in Film Industry – Interactive Films

Do you want to transform your videos and give your viewers more control by taking the story where they want it to go? If yes, it's time to experience the power of interactive videos.
Statistics show that businesses using interactive films as part of their sales registered significant growth in their revenue. Also, they reported that these videos are superior compared to the standard ones that most people use.

Apart from business, schools are also introducing these films to ensure effective learning. They accelerate the learning process by improving retention. In addition, they help learners identify areas they would wish to focus on.
Nowadays, people prefer learning about a product through an interactive video rather than engaging with a salesperson. This shows how effective these films are at generating more engagements. This review is here to give you insight into this useful feature and teach you how to create these interactive films.

What Are Interactive Films?

An interactive film is a video that allows viewers to interact with the video's content mainly through hotspots, branching, data inputs, and many more. These digital videos support user interaction where one can click within the video for a particular action to occur, and these areas are known as hotspots.
Hotspots allow the viewers to learn more about a particular item featured in the video. They trigger content to appear in the video in text, image, or additional web information.

Why Interactive Films?

Interactive videos prove to be very effective and considered the future of marketing. These videos engage audiences well as they allow viewers to interact with the content through various tools and features. There are many reasons to create interactive videos.
First, interactive videos give fast and on-site feedback from the viewers as they provide in-depth analysis through detailed reports. These films enable you to get detailed analytics, such as survey results and heat maps. The result is you, as a content creator, get the opportunity to track your performance to help develop future projects.
One of the main benefits of using interactive films is improving engagement and retention. Research shows that people learn almost five times more through these videos compared to the linear types. In addition, some features get integrated to introduce new information, which positively impacts viewer retention.

Another reason is with these videos, and one can use animations to communicate and explain certain concepts. There is the option of using either 2D or 3D animations to express abstract ideas. Digital videos are also effective ways of reducing marketing costs or training expenses. There is almost no need to have a salesman or trainer with interactive videos as the viewer gets access to all information they need to know.
These interactive films are advantageous as they have more customizable options. The viewer can skip through a section they already know and focus on other areas. This saves time and proves to be very convenient.
With interactive films, it is easier to create content for different audiences. Using the various features available, you can easily guide the viewers to their preferred sections in the video.

Features of Interactive Films

There are various distinctive features of interactive films specifically designed to perform a particular task. It is essential to understand these features to save you time when you begin creating your videos. They include:

1.    Clickable Hotspots
As mentioned above, hotspots are the clickable areas in the video that reveal more information about one of the featured items. There are two kinds of clickable hotspots; static and sticky hotspots. The static appears on a fixed area on the screen while the sticky appears attached to the featured item. These hotspots can be in different forms, such as buttons, links, or images.
2.    Branching
The branching feature allows the viewer to decide their path and jump to the section of their choice. This way, they personalize the video content making the experience more effective, fun, and time-saving. In addition, branching proves to be very helpful in self-learning and marketing.
3.    Questions
Here, you can decide to use the 'single-select,' 'multi-select,' 'fill the blanks', and 'free text quizzes' to interact with the viewer. The ideal choice depends on the type of output you expect. All the available options allow you to collect the points or feedback then show the final score at the end of the video.
4.    Overlays
Overlays are the additional information that pop-up once the viewer clicks on any hotspot area. This can include data forms, downloadable content, links, detailed information, contact forms, and many more.
5.    360-degree experiences
This advanced feature merges 360-degree visuals with the hotspots and overlays. The result is a more immersive and unmatchable experience.
The options named above are the main features that make any film interactive. Various sites include them in their editing tools. It would be best to check out cinema8.com to enjoy these and other creating tools and options.

How to Create Interactive Films

Creating an interactive film can be hectic for those who lack basic knowledge about these videos. After going through the main features of digital videos, here is a guide to direct you on your next project. To create an interactive film using the developed features and tools at cinema8.com;
1.    Set Your Goal
The first step towards creating a great interactive film is to figure out what you wish to achieve. It is best to try being as specific as possible. Also, have a vision or idea of what you wish the video to look like. Great producers understand the importance of making the ideas stand out using the available tools.
For instance, if you wish to branch your videos, determine how the storyline gets structured and the number of options available. In short, have a clear map to help you stay on track during the project. Ensure that you have your script in order and the storyboard well-detailed before proceeding to the next step.
2.    Create Your Video
It's time to get creative and produce a masterpiece! Then, after detailed planning, it's time to shoot your video. As much as you want to get creative, the trick is best to stick to the storyline. Also, ensure you use a quality camera.
After shooting and editing the video pieces, open your editing site, that is cinema8.com. Next is to choose a template from the various available options. Finally, choose one that matches the message you want to bring across.
After that, add your interactive elements using the various editing features. Finally, use your script and storyline to identify the hotspot areas. The advantage of using cinema8.com is that it contains some of the best editing tools in the market today.
If you are new to this, it is best to test out the available options. Try the various features to understand and experience how they work. Some might not be helpful, but they will help you during your future projects.
Let your creativity go wild, and try out different graphics. Choose those that match your storyline and the message you wish to communicate.
It's now time to test the different options and ensure they work. Click on each interactive option and ensure they perform the intended function. Once you confirm everything's fine, you are ready for the final step.
3.    Time to Share
Time to go live! Share your video with a single click at cinema8.com, or you can choose to export an MP4. It is easier to share your content to various social media platforms like Facebook and YouTube.

Tips for Creating Great Interactive Films

Here are some tips to consider if you wish to create the perfect interactive film:
•    It is best to use sticky hotspots rather than the static type. The sticky hotspots reduce the chance of errors as they allow the viewers to select the specific item conveniently.
•    To interact better with your viewers, generate emotions. Great producers use emotions to capture their viewer's attention and make the film stand out.
•    Interactive films should prioritize interactivity. The trick is to keep the script short and always stick to it. If you keep doing this, the viewers engage with your content more, and there are higher chances they might make the purchase or respond as you anticipated.
•    Creativity is everything! It is best to avoid using common words and phrases that the viewers are used to. Instead, be creative and think of a unique or relevant phrase to use. This strategy makes your content stand out.
•    Reward success and the effort of the viewers who take their time to engage with your content. This can be something simple as a thank you text, numerical points, or a special offer. The idea is to give viewers a reason to keep coming back and engage more in your future videos.
•    One of the best ways to interact with anyone is to ask some questions about themselves. This way, the viewer feels like a part of the program. Also, this strategy is helpful as you can decide to analyze the results based on sex, gender, or demographic.
•    Try adding a summary section at the end of a chapter. This strategy allows the user to have an idea of a particular section before viewing it. This helps link the storyline from one section to another, even if viewers skip. Of course, producers need to have a well-structured script and plan before creating the film for this to work.
•    Another great tip is to avoid giving too many options. There is no point in tiring your audience with too many hotspots that might overwhelm them.
•    Lastly, make your film fun! If you want your viewers to enjoy your content, ensure it stands out. Try using more advanced editing tools, such as the ones at cinema8.com. Uploading a fun video makes it easy for the audience to spark a conversation.

Who Should Create Interactive Films?

There are certain categories of institutions and organizations that feature these interactive videos to achieve great results, such as;
1.    Film Producers
Film producers and directors use these interactive videos to ensure their content is interesting and keep the viewers engaged. This trend is catching on as the number of interactive films is rapidly rising. One advantage the producers and directors have is that they have numerous options to choose from. Typically, the core purpose is to achieve excellent quality and something worthwhile.  
2.    Schools
Learning institutions are taking full advantage of interactive digital videos as learning tools. The features used prove to be powerful and accelerate learning. For instance, students can take tests and quizzes after completing a particular chapter. Also, a student can easily navigate to a particular section of interest, which saves them time.
3.    Marketing Agencies
Digital agencies are using these films to advertise their products effectively. This eliminates the need for their clients to have constant communications with the salespeople. Instead, interactive videos allow users to click on an item and get all its information. This helps them make quick and productive decisions.  
4.    Startups
One of the best ways startups can promote their business is by creating interactive promo videos. Since they are new to the market, they have to reach as many potential clients as possible and explain their services.
What's a better way than using interactive videos? Through these short films, they are also able to track their performance.
5.    Non-Governmental Organizations
Many NGOs are really making good use of the film industry to create interactive films to assist their causes. One of the common types is the explainer videos that prove helpful during event presentations. They also create short films that they promote on their social networks.

Conclusion

Interactive films are clearly the new invention in the film industry. These digital videos are effective, convenient, and versatile. Great producers, successful businesses, and reputable brands use these films to achieve client engagement resulting in huge success.
Don't be left behind, be among the winning group too. Use this guide to understand all aspects of interactive films. There is information about everything, including some of the important features of digital films and other additional information. Create yours today!