Social Media Management Tools To Boost Your Results

Social media platforms generates a lot of conversations every day. It has become essential for digital marketing professionals and for community managers to keep an eye on these activities daily. To protect the reputation of their brand and optimize the management of their social campaigns, they must equip themselves with the best tools.

We have put together a list of the best social media management tools to keep in hand for the everyday management of your Twitter, Facebook, LinkedIn, or Instagram social networks.

To compare all these social media tools at the same time and to gain time, download this comparison chart. It will help you build a powerful dashboard to optimize your publications on the network platforms.

If you are just about the begin, you may find yourself feeling overwhelmed by the magnitude of the task that you had. at hand...

What is the best social media management tool?

What is the easiest tool to use for scheduling posts?

Which one is smart to use for your business and brand?

Here are some of the questions we are gonna answer in this article.

Before we jump in, let's see why it's important to use social media management tools. While there is no one-size-fits-all solution, there are several tools that will help you on your social media journey. 

social media management

Why Using Social Media Management Tools?

The organization is the key for successful marketing strategies. Using a social media management tool to manage your company's social media presence will help you organize yourself with the content you produce and share.

If you are just at the beginning, trying out a few free options can be very useful...

You will know what needs to be released on your channels and when it will be easier to track what works and what does not, and quickly adjust your content.

Also, you can manage all your social media profiles in one place.

After trying several free social media management tools, you have to choose the one that is right for you.

Now, let's take a look at some of our most successful and free social media management tools.

Talkwalker Alerts

Whether you like it or not, you owe it to yourself to know in real-time what is being said about you on the web and social networks. You need to monitor the conversations going on around your brand to stay ahead of your competition and observe what they are doing.

The best tool for this is Talkwalker Alerts. You can configure as many queries as you want, in the language of your choice.

Plus, it's free!

What we like most about this tool is that it provides e-mail updates on relevant mentions. No need to log into the app to check where you've been mentioned, you'll get results straight to your inbox whenever you want.

This is an indispensable tool when building your personal or your business brand.


Today, Twitter is my favorite social media management platform.

No more endless hours spent on Twitter, following conversations around your brand one by one... Tweetdeck can make made your life easier! No more endless hours spending on Twitter, following conversations about around your brand one by one. In addition to being very easy to use, this tool allows you to use Twitter in multi-accounts or teams.

You can use the tool to conduct competitive intelligence, to follow your followers, influencers, brands, or even hashtags. This platform is both simple and efficient to optimize your presence on this social network and to carry out a complete daily watch.


A buffer is also a simple tool that will save your time when it comes to publishing your content.

You will be able to manage your professional Twitter, Facebook, Instagram, and LinkedIn accounts and program your positions directly via the platform. In addition to the publishing automation feature, Buffer also offers its users to write their articles and coordinate their activities with a team.

This tool also allows you to analyze your actions and optimize your visibility on the web directly from one place.


The SocialBee tool will not only help you to plan your content but also increase your engagement. When you create your social media calendar, you know every moment how many times a category's content has been shared and how it fits into your overall plan.

This tool is very useful when you have an operation to promote on your social networks, such as an event, a contest, a Twitter chat, a Facebook live or, etc. SocialBee also offers a content curation solution, which is very useful for varying the subjects of your posts.

This tool is not free but offers a free trial to test the platform. Besides, their teams call you to find out more about you and your needs and, then explain how to best use the application.


You know the expression saying "a picture is worth a thousand words?" This applies especially to social media, as the click is often generated not by an attractive visual.

We strongly believe in using high-quality visuals in your content. You might think that you need to buy high-quality images to keep up with the trends. This might  true a few years ago, but today, countless websites offering high-quality free images.

You just need to type in the keyword(s) you want to search for images and voila!. The next step is to upload the image (s) you like the most.


Who doesn't love Instagram stories? You probably tell yourself that it's complicated to create the stories and that it takes a lot of time.

At this point The Fastory tool will persuade you otherwise.

Now, you can create awesome Instagram stories with Fastory. It is an online graphics editor that allows you to easily create animated and static stories to share them anywhere.

If you love Instagram (like us) give it a try!


Let's talk about videos. These days, videos are particularly popular by with social media users.Typito simplifies the process for you.

WeI recently found this very easy-to-use app called Typito, which comes in a free version, and also more advanced paid version. It allows you to enrich your videos with titles, graphics, or embedded images and sound. With one click, you can convert your videos to different formats: square, landscape, or vertical.

Don't let your fear of the camera stop you from creating great videos for your social media. Typito simplifies the process for you.

Google analytics

Whatever tools you use for your social media marketing, you need to measure the ROI of your social media efforts.

This tool is a must! You need to know if your actions conclusions in social media.have paid off. How much traffic to your website comes from your social networks? What pages do they spend time on? How much time do people coming from your social networks spend on your website?

To answer these questions and to analyze your traffic, you need to set up Google Analytics on your website and monitor. and analyze your traffic. This tool is a must!


These free social media management tools can give you the boost and confidence to get started on the right foot. Don't forget to download your social media management tools comparison sheet for free. It will save you a lot of time.

As you master them, you will discover new ways to improve your social media strategy. Your results and actions will have the desired impact