Cinema8 has been awarded £400,000 in Innovate UK Smart Grant funding as part of the April 2022 competition, recognising its project to apply artificial intelligence and machine learning to interactive video design across linear and 360° formats.
The project focuses on developing advanced interactive video experiences that work seamlessly across desktop, mobile, VR, and immersive environments, making complex video interactivity more accessible and scalable for commercial use.
AI-Driven interactive video for linear and 360° content
The Innovate UK funding will be used to combine Cinema8’s drag-and-drop, no-code interactive video authoring platform with advanced AI technologies, including:
- Object segmentation
- Object and motion detection
- Motion tracking for VR environments
These capabilities will enable real-time interaction with video elements, even when objects move dynamically, appear at different camera angles, or shift perspectives within 360° video environments.
Enabling dynamic, shoppable, and personalised video experiences
As an award-winning video hosting platform with advanced interactivity, Cinema8 is building the foundation for a wide range of commercial video use cases, including:
- Dynamic ad placement within video content
- Instantly editable native video ads
- Shoppable and clickable video experiences
- Personalised and data-driven dynamic videos
- Augmented reality applications in linear and 360° video
Unlike traditional video tools, Cinema8 enables interaction not just at the timeline level, but directly on moving objects inside the video, opening new possibilities for advertising, e-commerce, training, and immersive media.
Building the future of interactive video across VR and the metaverse
In addition to interactive video creation, the Cinema8 platform supports secure video publishing and video monetisation, positioning it as a next-generation solution for VR, immersive media, and emerging Metaverse environments.
Cinema8 will continue to invest in research and development, expanding its AI-powered video capabilities to support smarter, more adaptive video content across devices and platforms.
Editor’s note: This article was originally published in April 2022 following Cinema8’s Innovate UK Smart Grant award and has been updated for editorial clarity and accuracy.