How to Practically Use Interactive Videos 10 Examples

About this podcast

You’ll agree with me when I say that Interactive videos have taken the world by storm. They may have been around for a while now, but it’s only in the last few years things really started to take off. More and more people use interactive videos now to reach more and engage more with their audiences.

From shoppable videos to full-on branching adventures like Bandersnatch that offer a ‘choose your own’ adventure vibe, there’s a world of possibilities when it comes to interactive video.

There’s a great consensus that interactive videos provide greater interaction with your audience. But do we really understand clearly the actual benefits that this type of content can bring about? Think of the influence you could have on the video to your users. It’s mind-blowing. Imagine how the users can define the direction, the next scenes, the continuity, and the content’s outcome.

They cease to be a mere customer and in a way become a co-producer of the material which makes them feel like a part of the story and gives them a sense of authenticity about the brand that they’re interacting with.

But what exactly are the practical ways that you can use interactive video? Let’s discover 10 practical examples of interactive video.

How to Practically Use Interactive Videos 10 Examples