Google Ad Manager
Google Ad Manager can be defined as a rich, comprehensive and powerful advertising exchange that includes all the features of the platform, which was called Ad Exchange in the past, and AdSense. From here, you can buy ads or market ad space by connecting to many ad networks.
On this platform, you will be presented with the combined features of all of the following:
- DoubleClick for Publisher
- DoubleClick for Ad Exchange
Google AD Manager Usage Areas
- If you need a central place to monetize all your inventory types (websites, mobile apps, videos or games)
- If you want to manage ad revenue through direct deals from buyers
- Compete for ad inventory using third-party networks
- More complex reports for detailed analysis
How Ad Manager works
Most publishers use a single Ad Manager network to manage all their ads. In your Ad Manager network, you define your ad inventory, create and manage your ad campaigns, and generate reports on them.
- Define your ad inventory, called ad units. This is the location on your web page or app where you want to show ads. Ad Manager creates a tag (code snippet) for each ad unit.
- The tag is added to your web page or app. The ad tag requests ads from Ad Manager when users visit the web page or app.
- You create orders and line items, aka "campaigns." These represent your transaction with the advertiser or buyer of your ad inventory. Campaigns that reference or "target" the ad unit are eligible to serve an ad for that request. Ad Manager chooses the best ad to serve at the time of request.
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