An advertising tool placed by visitors to the publisher website to drive traffic to the advertiser website by clicking. Banners are generally available in various sizes and formats such as images (usually GIF), HTML or Flash.

A banner is prepared for advertising or promotional purposes and placed inside websites. In short, we can call it an advertisement image. Placing your advertising image designed for a fee on a website that you think hosts your target customer group is also an advertising model made through a banner. In this way, users who enter that site will see your ad. When visitors click on your ad image, your website opens on the screen. The fee to be paid is determined by an agreed fixed click rate or an instantly changing auction bid.

Banners are usually designed with the logo and enrich the website visually, attracting the attention and interest of the visitors and directing them to the target site. The banner is image-based, not text-based, and is a popular form of website advertising. The purpose of banner advertising is to promote a brand or get visitors to the advertiser's website. To summarize, all banner ads provide the same basic functionality; You click on an image you see on a web page and your browser takes you to the advertiser's website. Banner is essential for web-based companies' presence on digital platforms and makes a huge difference.

The striking banners you see in front of physical stores will help you enter that store. These banners indicate that they're offering a big discount on a particular product, promotion, or have a new product that sparks your curiosity. Banner ads are often designed to create the same effect on digital platforms.

As with many marketing campaigns, the effectiveness of banner ad campaigns depends on the quality of the creative. You can reach your target faster with a successful banner ad.